Flash! Barnes & Noble’s “nook” named after…

When I read that Barnes & Nobles’ new e-book reader was called a nook (they don’t capitalize it), there was a nibbling at the back of my mind that there was something off about naming an e-book reader that.

It’s not just that the fans will inevitably be called “nookies” (although that’s bad enough…I like “Kindleer” so much better).

Then, J. Taylor in the Amazon Kindle forum pointed it out.

In the Dr. Seuss classic, One fish two fish red fish blue fish, there is a character called a Nook.  One line reads:

“But a Nook can’t read…”

So, they named their book reader, as J. Taylor pointed out, after an illiterate character.

Well, I guess there’s no particular reason that the marketing folks should be familiar with, you know, a book…  :)

Just kidding…I’m sure they thought people would think “new book” or “next book” or something…that’s better, right?

Hey, a lot of people find it weird that the Kindle is named after the verb to “start a flame” (or inspire).  Flames, replacing paperbooks…that’s not the best image, either. 

Anyway…you’ve got to love those clever forum people!

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

About these ads

2 Responses to “Flash! Barnes & Noble’s “nook” named after…”

  1. Flash! NOOK Color updated with apps, e-mail, in-book video, and social features « I Love My Kindle Says:

    [...] They invoke Dr. Seuss…that’s a little ironic, considering that a Nook in a Dr. Seuss book is illiterate (see earlier post) [...]

  2. Round up #83: Find your NOOK, Harry Potter in KOLL « I Love My Kindle Says:

    [...] Flash! Barnes & Noble’s “nook” named after… [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 1,288 other followers

%d bloggers like this: