In the statement, Amazon announces that they had a disagreement with Macmillan over going to an “agency” system (in which Macmillan sets the sale price of books, and Amazon gets thirty percent instead of the likely current fifty percent). Macmillan has stated an intent to sell some books higher than the $9.99 that Amazon often sets for new and bestselling books.
Amazon also announces that
“…we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books.”
This means that Macmillan books will be able to be purchased through the Amazon store (even though they will basically be sold by Macmillan with Amazon acting as agent).
The power you will have is the power you always have as a consumer. Remember that other publishers may certainly follow suit. If consumers continue to buy e-books at $14.99 from publishers who set that sale price, the publishers will come out ahead on this negotiation.
If, on the other hand, consumers buy other books, books that are priced at $9.99 and below, we may see an eventual shifting in who the “big six” publishers are.
This also really helps iBooks from Apple…since, even if you have the Kindle app on your iPad, the price will be presumably the same from both stores for publishers who have arranged this “agency” situation.
You can contact Macmillan here:
You can see what authors are involved here:
Remember that the author may have books with multiple publishers. You may want to contact the author, although they will have very little influence over what Macmillan does in selling their books, typically. However, if you respectfully suggest that they consider other publishers or publishing independently, they may take that into account in future negotiations.
For those of you who are interested, these are the imprints from Macmillan:
Farrar, Straus and Giroux
Hill & Wang
Faber & Faber
Henry Holt & Co.
Henry Holt Hardcovers
Henry Holt Paperbacks
Behind the Wheel
Nature Publishing Group
Quick and Dirty Tips
St. Martin’s Press
Thomas Dunne Books
Bedford, Freeman and Worth
BFW High School
Trade Books For Courses
FSG Books for Young Readers
Feiwel & Friends
Holt Books for Young Readers
This post by Bufo Calvin originally appeared in the I Love My Kindle blog