Flash! Amazon says Kindle has more 5 star reviews than any other product on Amazon
Amazon just added that statement on the front page of their site.
Well, yes…since they’ve been claiming the Kindle as the best-selling product on the site for months, it’s logical that it would have more of pretty much any ranking. While the reviews for the Kindle have been overwhelmingly positive when I’ve analyzed them in the past, my guess is it may have more one-star reviews than most other products as well…but that wouldn’t look very good on the front page.
Here are the current percentages:
For comparison, I took the bestselling book* (not Kindle) book on Amazon that has actually been released (the actual bestsellers are pre-orders).
Absolutely, 5-star reviews are a higher percentage on the Kindle…people love their Kindles. However, if someone wanted to make a negative “campaign ad”, you could say, “Thirteen times more people gave a Kindle a 1-star review”.
I also looked at the highest average rated book (the hardcover edition from Perfection Learning of Harry Potter and the Goblet of Fire) in the Amazon store:
As you can see, the average rating there is much higher than for the Kindle…so it’s because they are counting the number of the 5-star reviews, not the percentage.
I’m sure the ratings for the Kindle are relatively high, and it takes commitment to actually write a review, but this claim is based on volume.
*I’m not naming the book because it comes from a publisher who block text-to-speech access in its e-books
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.