Flash! Amazon says Kindle has more 5 star reviews than any other product on Amazon
Amazon just added that statement on the front page of their site.
Well, yes…since they’ve been claiming the Kindle as the best-selling product on the site for months, it’s logical that it would have more of pretty much any ranking. :) While the reviews for the Kindle have been overwhelmingly positive when I’ve analyzed them in the past, my guess is it may have more one-star reviews than most other products as well…but that wouldn’t look very good on the front page.
Here are the current percentages:
For comparison, I took the bestselling book* (not Kindle) book on Amazon that has actually been released (the actual bestsellers are pre-orders).
Absolutely, 5-star reviews are a higher percentage on the Kindle…people love their Kindles. However, if someone wanted to make a negative “campaign ad”, you could say, “Thirteen times more people gave a Kindle a 1-star review”.
I also looked at the highest average rated book (the hardcover edition from Perfection Learning of Harry Potter and the Goblet of Fire) in the Amazon store:
As you can see, the average rating there is much higher than for the Kindle…so it’s because they are counting the number of the 5-star reviews, not the percentage.
I’m sure the ratings for the Kindle are relatively high, and it takes commitment to actually write a review, but this claim is based on volume.
*I’m not naming the book because it comes from a publisher who block text-to-speech access in its e-books
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.