Flash! Display Kindle at Target had changing pictures

Flash! Display Kindle at Target had changing pictures

Well, this caught my eye!

We were going through Target, and I thought I’d pause for a few seconds at the Kindle end cap (the end of an aisle).

Last time I was at this Target, they didn’t really have anything except a picture and some pretty empty shelves.

This time, there was a special display unit.  It looked like a regular 6″ Kindle…not a mockup.

It said it wasn’t a functioning unit, and I did push a button and have it not respond.

But here is what was cool: the image on the screen changed every second or so!  Each image had a “call-out” (like a word balloon in a comic book) or something similar touting a features: free 3g; newspapers; and so on.

Well, there are a couple of possibilities to me.

One is that they were using the autoturn feature we have now, with the buttons disabled.  That speed might seem too fast, but if each page is an image, it wouldn’t take long for it to be “read”.

Tip: to do autoturn on any Kindle except a K1, start text-to-speech and just turn the volume down.  That’s one of the problems when publishers block text-to-speech…it means that those people with debilitating conditions (like muscular sclerosis) also lose the autoturn.  I’m hoping that when we get the audible menu update, we get non-dependent autoturn as well.

That seems like the most likely possibility.

On the K1, there also was an autoturn that went quite quickly…close to that speed, I think.  It doesn’t work on the K2, though (although they could have re-enabled it for a display model).

The weird thing is that if it wasn’t asleep already (which could portend the ability to have changing pictures on our Kindles in the future), why wouldn’t it go to sleep?

Clearly, it was a very special Kindle: a salesperson in EBR clothing.  ;)

I know, I know…I’m easily intrigued…  :)

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

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2 Responses to “Flash! Display Kindle at Target had changing pictures”

  1. Richard Orlin Says:

    Was there a price-drop to $189 at Target? Unless the Target price matches the Amazon price, no one in their right mind would buy a Kindle atTarget.

    • bufocalvin Says:

      Thanks for writing, Richard!

      Yes, the Kindle price at Target also dropped to $189…the same as buying online from Amazon. While people “not in their right mind” would seem to be a fairly large market segment ;) , they won’t have to rely on it.

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