Flash! Evidence the Kindle price drop wasn’t planned
So, it certainly seemed like Amazon dropped the price of the six inch Kindle in response to Barnes & Noble dropping the price on the Nook. Yes, they probably planned to lower it before too long, but was that drop planned for that date or a marketing counter tactic?
It appears to be the latter.
The price in Target stores has also dropped to $189, which makes sense.
Ron in Richmond on the Amazon Kindle Community pointed out in
that the Target ad for this morning still says $259.
If you go to the Target website and look for the Kindle, you find the $189 price. If you read the online version of the weekly ad, it says $259.
This suggests that Target didn’t have enough forewarning to update the price…which suggests that Amazon hadn’t planned on dropping the price on that date, oh, six weeks in advance.
There’s nothing wrong with being a nimble company, but I do think Amazon has tended to steer the market on e-books: this is a case where they didn’t.
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.