Flash! We’re rich!

Flash! We’re rich!

GIK MRI reports some interesting statistics on EBR (E-Book Reader) owners.

55% of us have household incomes over $100,000.  Of course, that doesn’t seem rich to you…at least not when you make that much.  ;)

I never like to take too much from other people’s work, so I’ll direct you to this

press release

and then just mention one particular statistic.

74.9% of EBR owners report having read a book on the device in the last six months.

That means that over a quarter of the owners of EBRs have not read a book on them for six months!

Wow!  Minesweeper is more addictive than I thought.  ;)

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

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4 Responses to “Flash! We’re rich!”

  1. James Says:

    That’s a really sad statistic. I hope ebook readers become a lot more ubiquitous than just the top richest people being able to own one.

    • bufocalvin Says:

      Thanks for writing, James!

      Oh, I do think that will happen. I think about fifteen percent of US households earn $100,000 or more. Consumer Reports has a poll that says ten percent of Americans plan to buy an EBR as a gift this holiday season. However, it doesn’t say how many of those will be people who already own one…

      Also, EBRs are likely to be adopted more widely outside the US first, similar to what the case was worldwide with cellphones. People in the US can afford paperbooks…that’s not true everywhere.

  2. Mike Southerland Says:

    >>>>
    That means that over a quarter of the owners of EBRs have not read a book on them for six months!

    Wow! Minesweeper is more addictive than I thought.
    >>>>
    Or, I wonder if the phrasing of the question makes people think that in order for a book to “count” they must have finished it. I think I have completed two books in the last six months on my Kindle, but I have “read from” many. Many of the books I like are > 1000 physical pages. So I’d have to be very dedicated to finish the whole thing in less than 6 months, especially if my reading attention is divided between 4 or 5 of these type of books.

    • bufocalvin Says:

      Thanks for writing, Mike!

      Yes, that’s a possibility. I don’t tend to equate “read” and “finished” myself. I don’t see the actual question, but even if I hadn’t finished a book, if I was asked if I had read a book on my Kindle, I’d say yes.

      They also asked about magazines and newspapers as categories…I would think most people were comparing the media, but you could be right.

      I’ve completed many books on my Kindle in the last six months. I tend to read several at a time, but I do get through them. I would also count each book in an omnibus as having read the book.

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