Barnes & Noble: Millions of NOOKs sold
Barnes & Noble announces some interesting things in this
First, I’ d have to say…it’s very carefully written. That’s not a bad thing, but people are going to read it as saying something different from what it is saying.
For example, you may see headlines that B&N says they have sold more e-books than paperbooks. What they actually said was:
“…now sells more digital books than its large and growing physical book business on BN.com…”
That’s through the website, not through the stores.
I also liked this one from CEO William Lynch:
“NOOKcolor became the gift of choice over the holidays for people who love to read everything – books, magazines, newspapers, children’s books and more – in rich, beautiful color…”
If you stop fifteen words into it, that makes it sound like people who love to read chose the NOOK. I don’t know how they actually prove this statement…the way it is stated, if you like to read newspapers in black and white, you don’t count.
One other nice figure, and then I’ll suggest you read the press release: they say they sold one million NOOKbooks on Christmas Day alone! That includes downloads for their apps, and I don’t know if it counts free books, but that is still impressive.
This post by Bufo Calvin originally appeared in the I Love My Kindle blog