Amazon’s 4th quarter: e-books outsell paperbacks
Amazon just announced their 4th quarter 2010 results in this
Financial, financial, blah, blah, blah…forget all that, it was huge!
Net sales increased 36%!
How are e-books doing?
They passed paperbacks! Through the year, for every 100 copies of a paperback they sold, Amazon sold 115 Kindle books. It’s important to note that they didn’t limit this to mass market paperbacks, or to books that were available in both formats. They also are excluding free Kindle books in these figures.
They crushed hardbacks! They sold three times as many Kindle books as hardbacks. While e-books are somewhere around 10% of the US publishing market (and they may have gone up in December…we haven’t seen that yet), at Amazon e-books are 75% compared to just hardbacks.
They also said that paperbacks sold more than they had.
That’s important…Amazon continues to grow, which floats all (or at least many) boats at the company.
They also said millions of K3s were sold.
I wasn’t able to listen to the webcast live, but it’s worth listening to the recording.. That’s where you’ll get the Q&A…rather than what they had planned to say:
For example, the question was asked if the Agency Model was a drag on sales…and they finessed the answer. :)
Bottom line: things look great, and e-books look better.
Feel free to tell me what you think…
This post by Bufo Calvin originally appeared in the I Love My Kindle blog