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	<title>Comments on: A Tale of Two Middles</title>
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	<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/</link>
	<description>Fun and information about the Kindle and the world of e-books</description>
	<lastBuildDate>Sat, 25 May 2013 21:55:09 +0000</lastBuildDate>
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		<title>By: Does Amazon need DRM? &#124; I Love My Kindle</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-46807</link>
		<dc:creator><![CDATA[Does Amazon need DRM? &#124; I Love My Kindle]]></dc:creator>
		<pubDate>Tue, 07 May 2013 15:47:18 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-46807</guid>
		<description><![CDATA[[...] A Tale of Two Middles [...]]]></description>
		<content:encoded><![CDATA[<p>[...] A Tale of Two Middles [...]</p>
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		<title>By: Bookish.com launches &#171; I Love My Kindle</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-42481</link>
		<dc:creator><![CDATA[Bookish.com launches &#171; I Love My Kindle]]></dc:creator>
		<pubDate>Tue, 05 Feb 2013 16:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-42481</guid>
		<description><![CDATA[[...] Back in May of 2011, I wrote about [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Back in May of 2011, I wrote about [...]</p>
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		<title>By: Amazon launches science fiction/fantasy/horror imprint &#171; I Love My Kindle</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-10384</link>
		<dc:creator><![CDATA[Amazon launches science fiction/fantasy/horror imprint &#171; I Love My Kindle]]></dc:creator>
		<pubDate>Tue, 11 Oct 2011 19:56:04 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-10384</guid>
		<description><![CDATA[[...] I also want to say again that this should have traditional publishers quaking in their boots. Not that these books are going to dominate the market in the beginning, but that the publishers are being cut out (for more information on that, see this earlier post, A Tale of Two Middles). [...]]]></description>
		<content:encoded><![CDATA[<p>[...] I also want to say again that this should have traditional publishers quaking in their boots. Not that these books are going to dominate the market in the beginning, but that the publishers are being cut out (for more information on that, see this earlier post, A Tale of Two Middles). [...]</p>
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		<title>By: bufocalvin</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-7514</link>
		<dc:creator><![CDATA[bufocalvin]]></dc:creator>
		<pubDate>Wed, 11 May 2011 15:05:21 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-7514</guid>
		<description><![CDATA[Thanks for writing, becca!

I do understand that.  

I have mental associations with certain publishers: I&#039;d say Harlequin has done one of the best jobs with that over the years.  People want to buy a Harlequin romance...that&#039;s probably more important and a bigger selling point than who the author is.

I have a sense of Ace Doubles, Penguin Classics, Black Lizard, and Del Rey (among many others).  

However, websites are destinations...you have to choose to go away from where you are now and go there.  I think that&#039;s going to be a problem for Bookish.  People are already going to Amazon...what will make them change that familiar destination to an unfamiliar one?]]></description>
		<content:encoded><![CDATA[<p>Thanks for writing, becca!</p>
<p>I do understand that.  </p>
<p>I have mental associations with certain publishers: I&#8217;d say Harlequin has done one of the best jobs with that over the years.  People want to buy a Harlequin romance&#8230;that&#8217;s probably more important and a bigger selling point than who the author is.</p>
<p>I have a sense of Ace Doubles, Penguin Classics, Black Lizard, and Del Rey (among many others).  </p>
<p>However, websites are destinations&#8230;you have to choose to go away from where you are now and go there.  I think that&#8217;s going to be a problem for Bookish.  People are already going to Amazon&#8230;what will make them change that familiar destination to an unfamiliar one?</p>
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		<title>By: becca</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-7513</link>
		<dc:creator><![CDATA[becca]]></dc:creator>
		<pubDate>Wed, 11 May 2011 14:51:58 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-7513</guid>
		<description><![CDATA[I agree with Rebecca: to me, the specific publishers are invisible. I don&#039;t buy by brand, but by author, or based on book reviews and recommendations from reviewers I trust (not just random reviews on Amazon). I think that book reviewers are the new curators - publishers buy what they think will sell; the reviewer tells me whether I&#039;ll like it or not.

And that&#039;s why I don&#039;t care who the publisher is, and why I&#039;ll probably not even look into bookish. I don&#039;t care about author interviews, or being social about my books, I care about whether I&#039;ll like reading the book or not.]]></description>
		<content:encoded><![CDATA[<p>I agree with Rebecca: to me, the specific publishers are invisible. I don&#8217;t buy by brand, but by author, or based on book reviews and recommendations from reviewers I trust (not just random reviews on Amazon). I think that book reviewers are the new curators &#8211; publishers buy what they think will sell; the reviewer tells me whether I&#8217;ll like it or not.</p>
<p>And that&#8217;s why I don&#8217;t care who the publisher is, and why I&#8217;ll probably not even look into bookish. I don&#8217;t care about author interviews, or being social about my books, I care about whether I&#8217;ll like reading the book or not.</p>
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		<title>By: bufocalvin</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-7510</link>
		<dc:creator><![CDATA[bufocalvin]]></dc:creator>
		<pubDate>Wed, 11 May 2011 13:18:52 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-7510</guid>
		<description><![CDATA[Thanks for writing, Rebecca!

You make good points.  

I &quot;gave some advice&quot; to traditional publishers last year

http://ilmk.wordpress.com/2010/04/13/some-suggestions-for-traditional-publishers/

and one of my key points was that they should &quot;put a face&quot; on the business.  A publisher has to be a person...sort of like some sports figures: think George Steinbrenner and the Yankees.  The Huffington Post is part of this deal, and they get it...if we didn&#039;t know Ariana Huffington, it would have had a very different and more difficult path to where it is now.

There might be concern about what happens when a public figure can no longer perform that duty, but the succession should also be an event.

Imagine Stephen King becoming a publisher...not just a blurbster for books published by other people.  It wouldn&#039;t just be his name, but his sensibility that would attract people.

Your idea of interconnected universes leverages strengths of the publishers...one of them being the ability to fail in some endeavours and still succeed overall.  If you did one hundred books, some from established authors, some from brand new ones, you spread the risk.  You find authors you can build, and that&#039;s what they&#039;ve done well.

I was thinking Amazon might do some kind of membership/subscription thing...they could do that effectively.

I don&#039;t know that the publishers are out of it, but they have taken some solid body blows.  They need to think about giving us a clear connection to a sensibility...and a person is the easiest way to do that.]]></description>
		<content:encoded><![CDATA[<p>Thanks for writing, Rebecca!</p>
<p>You make good points.  </p>
<p>I &#8220;gave some advice&#8221; to traditional publishers last year</p>
<p><a href="http://ilmk.wordpress.com/2010/04/13/some-suggestions-for-traditional-publishers/" rel="nofollow">http://ilmk.wordpress.com/2010/04/13/some-suggestions-for-traditional-publishers/</a></p>
<p>and one of my key points was that they should &#8220;put a face&#8221; on the business.  A publisher has to be a person&#8230;sort of like some sports figures: think George Steinbrenner and the Yankees.  The Huffington Post is part of this deal, and they get it&#8230;if we didn&#8217;t know Ariana Huffington, it would have had a very different and more difficult path to where it is now.</p>
<p>There might be concern about what happens when a public figure can no longer perform that duty, but the succession should also be an event.</p>
<p>Imagine Stephen King becoming a publisher&#8230;not just a blurbster for books published by other people.  It wouldn&#8217;t just be his name, but his sensibility that would attract people.</p>
<p>Your idea of interconnected universes leverages strengths of the publishers&#8230;one of them being the ability to fail in some endeavours and still succeed overall.  If you did one hundred books, some from established authors, some from brand new ones, you spread the risk.  You find authors you can build, and that&#8217;s what they&#8217;ve done well.</p>
<p>I was thinking Amazon might do some kind of membership/subscription thing&#8230;they could do that effectively.</p>
<p>I don&#8217;t know that the publishers are out of it, but they have taken some solid body blows.  They need to think about giving us a clear connection to a sensibility&#8230;and a person is the easiest way to do that.</p>
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		<title>By: Rebecca</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-7509</link>
		<dc:creator><![CDATA[Rebecca]]></dc:creator>
		<pubDate>Wed, 11 May 2011 12:36:09 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-7509</guid>
		<description><![CDATA[Publishers have lost this fight. Their value has always been to add curation, selection and editorial services, but they have always been rather invisible to readers, letting the author names do the selling. Non-fiction publishers are better, maybe. Penguin, Dorling Kindersley, etc. are imprints that say something about the books. I think now that every book is on Amazon, publishers are going to have to really invest in crafting a distinctive brand to associate with the curational and editorial value they add to the book-production process. 

I&#039;m envisioning a whole swathe of micro-imprints that publish at the rate people consume books - very slowly, on average - but which have huge customer loyalty (like tv shows, or blogs) because their themes or series are tightly focused, and far better than the average indie. I don&#039;t know how easy it would be to move from single-author-series to shared-universe to thematically-linked-collection while keeping customers. But if you could... Because the way charge for curational services is by subscription. I wonder how economical it would work out if you could charge a subscription for a feed of each imprint.]]></description>
		<content:encoded><![CDATA[<p>Publishers have lost this fight. Their value has always been to add curation, selection and editorial services, but they have always been rather invisible to readers, letting the author names do the selling. Non-fiction publishers are better, maybe. Penguin, Dorling Kindersley, etc. are imprints that say something about the books. I think now that every book is on Amazon, publishers are going to have to really invest in crafting a distinctive brand to associate with the curational and editorial value they add to the book-production process. </p>
<p>I&#8217;m envisioning a whole swathe of micro-imprints that publish at the rate people consume books &#8211; very slowly, on average &#8211; but which have huge customer loyalty (like tv shows, or blogs) because their themes or series are tightly focused, and far better than the average indie. I don&#8217;t know how easy it would be to move from single-author-series to shared-universe to thematically-linked-collection while keeping customers. But if you could&#8230; Because the way charge for curational services is by subscription. I wonder how economical it would work out if you could charge a subscription for a feed of each imprint.</p>
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		<title>By: bufocalvin</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-7508</link>
		<dc:creator><![CDATA[bufocalvin]]></dc:creator>
		<pubDate>Wed, 11 May 2011 12:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-7508</guid>
		<description><![CDATA[Thanks for writing, Sherri!

Interestingly, I actually wrote the word you used first...then changed it to &quot;seduced&quot;. Suckered suggests fooling people...I do like the stories about P.T. Barnum.  &quot;Suckered&quot; is more one-way for me...when people followed the sign that Barnum put up that said, &quot;This way to the egress&quot;, not knowing that the word meant &quot;Exit&quot;, and ended up outside and had to pay to get in again...they weren&#039;t really participating in the process.  That&#039;s one of the most complex sentences I&#039;ve written here!  ;)  When you seduce somebody, that person is participating, is wanting to get something out of it, too.  One side is leading...but both sides are involved actively.  The publishers thought they were putting something over somebody, too.

This is just what it connotes to me, but suckers are innocent...that&#039;s why I went with seduced.  ;)

I&#039;m with you...I&#039;ve gotten the same public domain book twice (once from Amazon, once from Feedbooks) so I could have both the Kindle service &lt;em&gt;and &lt;/em&gt;a better formatted version.  

The question for me is, why don&#039;t they put those author interviews on the author&#039;s Amazon Author Central page?  I mean, if the concern is people seeing it, won&#039;t more people see it there?  ;)]]></description>
		<content:encoded><![CDATA[<p>Thanks for writing, Sherri!</p>
<p>Interestingly, I actually wrote the word you used first&#8230;then changed it to &#8220;seduced&#8221;. Suckered suggests fooling people&#8230;I do like the stories about P.T. Barnum.  &#8220;Suckered&#8221; is more one-way for me&#8230;when people followed the sign that Barnum put up that said, &#8220;This way to the egress&#8221;, not knowing that the word meant &#8220;Exit&#8221;, and ended up outside and had to pay to get in again&#8230;they weren&#8217;t really participating in the process.  That&#8217;s one of the most complex sentences I&#8217;ve written here!  <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   When you seduce somebody, that person is participating, is wanting to get something out of it, too.  One side is leading&#8230;but both sides are involved actively.  The publishers thought they were putting something over somebody, too.</p>
<p>This is just what it connotes to me, but suckers are innocent&#8230;that&#8217;s why I went with seduced.  <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>I&#8217;m with you&#8230;I&#8217;ve gotten the same public domain book twice (once from Amazon, once from Feedbooks) so I could have both the Kindle service <em>and </em>a better formatted version.  </p>
<p>The question for me is, why don&#8217;t they put those author interviews on the author&#8217;s Amazon Author Central page?  I mean, if the concern is people seeing it, won&#8217;t more people see it there?  <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Sherri</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-7507</link>
		<dc:creator><![CDATA[Sherri]]></dc:creator>
		<pubDate>Wed, 11 May 2011 04:12:14 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-7507</guid>
		<description><![CDATA[Suckered by Apple might be the better term, rather than seduced...

It&#039;s hard for me to come up with a reason why I would go to a publisher site to buy a book, when I already have a (happy) relationship with Amazon. Why have one more place where I have to create an account and give my credit card and risk it being stolen from their servers? Plus, I know the book is available on all the reading devices linked to my account, so I can read it on my Kindle, and my husband can read it on his Kindle, and my daughter can read it on her Kindle, and I can read it on my iPhone if my Kindle&#039;s not available, picking up where I left off on my Kindle. Is a publisher site going to give me that? Or is their idea of enhanced content author interviews? (Not that I don&#039;t like author interviews, just that I&#039;d rather have Whispersync!)]]></description>
		<content:encoded><![CDATA[<p>Suckered by Apple might be the better term, rather than seduced&#8230;</p>
<p>It&#8217;s hard for me to come up with a reason why I would go to a publisher site to buy a book, when I already have a (happy) relationship with Amazon. Why have one more place where I have to create an account and give my credit card and risk it being stolen from their servers? Plus, I know the book is available on all the reading devices linked to my account, so I can read it on my Kindle, and my husband can read it on his Kindle, and my daughter can read it on her Kindle, and I can read it on my iPhone if my Kindle&#8217;s not available, picking up where I left off on my Kindle. Is a publisher site going to give me that? Or is their idea of enhanced content author interviews? (Not that I don&#8217;t like author interviews, just that I&#8217;d rather have Whispersync!)</p>
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		<title>By: bufocalvin</title>
		<link>http://ilmk.wordpress.com/2011/05/11/a-tale-of-two-middles/#comment-7506</link>
		<dc:creator><![CDATA[bufocalvin]]></dc:creator>
		<pubDate>Wed, 11 May 2011 03:35:16 +0000</pubDate>
		<guid isPermaLink="false">http://ilmk.wordpress.com/?p=6440#comment-7506</guid>
		<description><![CDATA[Thanks for writing, Mike!

I appreciate the kind words.

Yes, I understand.  I did know who the publishers were, but that was partially informed by having been a bookstore manager.  They should have seized the reins sooner.  I do feel a bit like they were seduced by Apple on this...]]></description>
		<content:encoded><![CDATA[<p>Thanks for writing, Mike!</p>
<p>I appreciate the kind words.</p>
<p>Yes, I understand.  I did know who the publishers were, but that was partially informed by having been a bookstore manager.  They should have seized the reins sooner.  I do feel a bit like they were seduced by Apple on this&#8230;</p>
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