New Kindle ad: Kindle Friends is a campaign
Thanks to one of my regular readers, Emanuel Maia, for the heads up on the new Kindle ad:
It’s the second ad with the “Kindle Friends”…this time, it shows the convenience of getting a book via Kindle, rather than going to the bookstore.
Of course, one response for a lot of people nowadays may be, “The bookstore closed”.
I genuinely think it’s a coincidence, but it’s a bit similar to an ad I wrote for the first Amazon commercial contest…and which was submitted. Mine was much more complex, but used that same “I’m good”.
This is the one I wrote in 2009…I’m not sure I ever put it out publicly (but I sent it to some friends and family), and again, I think this is just a case of thinking alike:
We see a man reading on the couch. His significant other (presumed wife) come in.
Wife: “Honey, I’m going to the bookstore. Do you want to come?”
Husband: (rattles an Amazon box next to him in her direction): “I’m good.”
The man is brushing his teeth. The woman comes in.
Wife: “Honey, I’m going to the grocery store. Do you need some floss?”
Husband: (picking up a multi-pack of floss with the Amazon to Go label on it) “I’m good.”
The husband is watching tv with the remote in his hand.
Wife: “Honey, I’m going to pick up a movie: do you want to come?”
We see on the TV that he is picking something from Amazon Unbox from the Tivo.
Husband: “I’m good.”
We are at her birthday party. He hands her a gift. She opens it, and pulls out the new Amazon Kindle DX.
Wife (smiling at him): “You’re good.”
She hugs him, and we zoom in on the Amazon logo on the Kindle as she’s holding it with her arms around him.
I was thinking that the Good could come out of an Amazon box after the word Amazon was on the screen…it could be animated.”
What do you think of Amazon’s new ad? Is it good to be doing a campaign with these two? Would it make you want to buy a Kindle?
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.