Amazon site redesign: getting ready for touchscreen?
When I was on the Amazon forum this morning, I noticed a considerable redesign to the look of the site.
It’s not just the look…mousing over a menu (without clicking on it) opens it. Opening the Kindle menu includes a pictures of hand holding a Kindle:
Amazon does redesign things on the website from time to time, but it’s reasonable to think this might be in anticipation of a new device. Opening through mouse over might be easier for a touchscreen (either a Kindle or a tablet or both).
A thread was started on the Amazon Kindle forum about it, but most people aren’t seeing it. I’m guessing that’s because I’m on Chrome. One person also said they had it, logged out, logged in, and didn’t have it again. I haven’t logged out, so I’m not sure.
They didn’t restore blogs to the homepage Kindle navigation…I’ll admit, I feel like we are being a bit slighted on that, but I’m not sure blogs make Amazon much money. They may make more on it than they used to make, since some people download them on wi-fi (the consumer’s dime) rather than 3G (Amazon’s dime).
I don’t see too much hugely changed functionally.
The My Amazon (instead of Your Account) menu now has a way to sign out. I never thought it was intuitive that you had to say you weren’t who you are to sign out. I consider that an improvement.
I thought “Today’s Deals” would include the Kindle Daily Deal, but it seems to just take me to the Gold Box forum.
The Wish List menu has some more options, including searching for someone else’s Wish List.
Here’s the old look, by the way, from Internet Explorer:
Feel free to let me know if you have the new design (and in what browser), and if you like it. Do you think it’s a harbinger of things to come? Or is it just Amazon doing its “never stand still” thing?
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.