Amazon site redesign: getting ready for touchscreen?

Amazon site redesign: getting ready for touchscreen?

When I was on the Amazon forum this morning, I noticed a considerable redesign to the look of the site.

It’s not just the look…mousing over a menu (without clicking on it) opens it. Opening the Kindle menu includes a pictures of hand holding a Kindle:

Amazon does redesign things on the website from time to time, but it’s reasonable to think this might be in anticipation of a new device. Opening through mouse over might be easier for a touchscreen (either a Kindle or a tablet or both).

A thread was started on the Amazon Kindle forum about it, but most people aren’t seeing it. I’m guessing that’s because I’m on Chrome. One person also said they had it, logged out, logged in, and didn’t have it again. I haven’t logged out, so I’m not sure.

They didn’t restore blogs to the homepage Kindle navigation…I’ll admit, I feel like we are being a bit slighted on that, but I’m not sure blogs make Amazon much money. They may make more on it than they used to make, since some people download them on wi-fi (the consumer’s dime) rather than 3G (Amazon’s dime).

I don’t see too much hugely changed functionally.

The My Amazon (instead of Your Account) menu now has a way to sign out. I never thought it was intuitive that you had to say you weren’t who you are to sign out. I consider that an improvement.

I thought “Today’s Deals” would include the Kindle Daily Deal, but it seems to just take me to the Gold Box forum.

The Wish List menu has some more options, including searching for someone else’s Wish List.

Here’s the old look, by the way, from Internet Explorer:

Feel free to let me know if you have the new design (and in what browser), and if you like it. Do you think it’s a harbinger of things to come? Or is it just Amazon doing its “never stand still” thing?

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

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12 Responses to “Amazon site redesign: getting ready for touchscreen?”

  1. Jennifer J. Martin (Gran Jen) Says:

    No change for mine in IE. May have something to do with the fact I’m in Montgomery, Alabama. We seem to get everything late! I’ll be watching for it.

  2. Harold Delk Says:

    I have the new look in Chrome, Firefox, and Safari ,,, but not in IE9. I like it muchly as is not as busy looking.

  3. Joseph Holmberg@gmail.com Says:

    I think I got the new look in IE9 as well.

    Just to let you know that out at http://www.dailycheapreads.com they are offering Book of Biff color comics for Kindle. Now…color comics for Kindle 1,2, and/or 3? Nah, it may be a major sign that the color Kindles or tablets may be at hand!!!

    • bufocalvin Says:

      Thanks for writing, Joseph!

      We’ve had color comics for some time in the Kindle store. It could be because they just don’t adjust the file for the Kindle…but it’s also because you can read them on Kindle apps, which are in color.

      I’d like it to mean they are coming soon, but this might be a false positive indicator.

  4. Morgan Says:

    I don’t have any changes. Running Mozilla FireFox 3.6.20 and the OS is Vista. is this like the DX drama all over again- I WANT UPDATES darn it! ;-)

    • bufocalvin Says:

      Thanks for writing, Morgan!

      I don’t think that’s it…I think it’s probably some kind of test. I have it on one computer, but not on others, even though three of them are running Chrome. They may be looking for feedback on it…

  5. A Year of Reading My Own Books Blog Says:

    Maybe they are building buzz, taking a slice off the old Apple. Kathy

  6. Richard Says:

    Actually earlier today I had occasion to goto Audible.com and then switched to the Kindle Store AND I did notice a lot of changes – much cleaner – more information – and more intuitive. I use Windows 7. Rather this had anything to do with anything else – I have no idea. But I like what I saw. (As a side note – I represent a group of disabled Vererans that are currently evaluating the Amazon Kindle 3 – the Nook Classic – and the Nook Color. And bar none – you have the most enjoyable and informative blog outthere! You ALWAYS treat others with respect and not like they’re an idiot. From those I represent – Thank You!

    • bufocalvin Says:

      Thanks for writing, Richard!

      Thanks also for the kind words! That’s a very special group of people, and if what I’m doing is useful for them, that makes it feel significant…and that’s a rewarding feeling. If you (or any of them) have any specific questions, feel free to ask.

      For deployed troops (or those connected to them), there is E-Books for Troops:

      http://ilmk.wordpress.com/2010/11/11/in-honor-of-veterans-day-e-books-for-troops/

      As to Audible.com…I do have an account there as well. I really set it up to test things out for the Kindle, since I atypically prefer text-to-speech to audiobooks. I haven’t been there for a while, though, so I don’t think that impacted me seeing the redesign.

      Windows 7…that’s an interesting hypothesis. I wouldn’t have thought the operating system would matter, but the one computer where I see the new look has Windows 7 starter, and the other two don’t. Hmm…doesn’t Windows 7 have built-in touchscreen support? I think somebody who had an iPad said they were seeing it….again, touchscreen support. Interesting hypothesis…thanks!

  7. Edward Boyhan Says:

    Bufo,
    I’m on Chrome 13, and I still have the old interface (checked home page, my account page, manage my devices, and Amazon forums — all with old look and feel).

    • bufocalvin Says:

      Thanks for writing, Edward!

      A reader has suggested a new hypothesis: maybe people who have an operating system that has built-in touchscreen support are seeing it. That would include, I think, Windows 7 and the iOS (iDevices). Don’t know if that’s it, but what’s your OS, if you don’t mind?

  8. buy kindle Says:

    buy kindle…

    [...]Amazon site redesign: getting ready for touchscreen? « I Love My Kindle[...]…

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