Reuters: “Amazon aims to launch front-lit Kindle in July: source”
Amazon is good at surprising me and, well, this report doesn’t.
That makes me think that, if it is accurate, it isn’t everything.
The gist of the article is that an unnamed source told Reuters that Amazon will have a frontlit version of the Kindle Touch in July…and an 8.9″ tablet (larger than the current Fire) “…closer to the holiday season…”
The frontlit E Ink Kindle is pretty much a given. I wrote about an article saying that one was seen about five weeks ago. Barnes & Noble has already released their NOOK Simple Touch with GlowLight, and it’s had good reviews (my guess is that the sales have been good as well). I saw one in a Barnes & Noble recently…it was hard to get a really good sense of the lighting in the store, but I did cup my hands around my eyes and look. The lighting was pretty even, although I mentioned to the salesperson that it looked brighter at the top edge, and the salesperson agreed.
That B&N, by the way, was unexpectedly empty to me. It really seemed to surprise them when I wanted to buy something. That might have just been that day, I suppose, but I’m pretty sure they only had (out of, oh, a possible five) one register open.
By the way, side note…I was told this “loss prevention” story once. It was supposed to be true, although I have no way to verify it.
The story goes that an accountant for a corporation was on vacation. Coming back, the accountant said to someone, “You know, I went into store 221, and all twelve registers were really humming.” The person responds, ‘Store 221 only has eleven registers.” Accountant: “I’m an accountant…I know how many registers there were, and there were definitely twelve.”
Well, they send a loss prevention officer to the store. I dealt with those…they look for employee theft, among other thing, and that’s a serious problem. I had that happen a few times as a retail manager.
Anyway, it turns out that the manager had set up an extra register, for cash only. The register wasn’t actually hooked up to the system, so the sales weren’t recorded…and the manager just took the cash at the end of the day.
Sounds clever…and while I don’t think it would have happened quite the way the story goes, it does seem possible.
Okay, back to Amazon.
I think one tablet is part of what’s too conservative. I’ve been predicting at least three (a more full-featured one the size of the current Kindle Fire, and two larger ones, entry level and fancier).
I would hope we will see those before the fourth quarter, although it doesn’t hurt to have a hot new item going into that period.
Of course, a “Kindle phone” would be a hot new item, too…
There is some other interesting speculation in the article…I’d recommend you take a look at it.
One other thing…I just wonder if this might be a deliberate leak. It might be a way to slow down those NOOK Simple Touch with GlowLight sales. I’m just sayin’…
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.