ChangeWave: “…diminishing strength of Amazon within the tablet market”
ChangeWave is a legitimate polling company, and I’ve reported on their results before.
is not good for the Kindle Fire.
I should be clear that the above link isn’t the full report, but is essentially their “executive summary” with graphs and tables.
I don’t want to take too much away from them, and I recommend that you look at it.
Bottom line: people are less likely to buy a Fire in the future than they were before, and the people who have one are not as “very satisfied” as people who have an iPad.
iPad 3 owners are reported to be 81% very satisfied…which is very high. The Kindle Fire is tied at the bottom of the few they list (with “other tablet devices”) at 41%.
Interestingly, if we look at “somewhat satisfied”, the Kindle Fire is way ahead. Combining the two, it’s quite competitive…within a couple of points.
However, the Kindle Fire also is the only model with a “very unsatisfied” higher than 0%…and it’s at 3%, which is also quite high.
This is not a good predictor of future sales.
I want to give you a chance to express your opinion:
I may add to this, but I want to give you some time to do these polls before I weigh in on how I feel about it.
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.