Wal-Mart throws in the towel
What would you call a singer who said they weren’t going to sing any more, a boxer who wouldn’t box, or a poet who wouldn’t…um…Poe?
You might call that person a quitter.
Well, yesterday, Wal-Mart said they weren’t going to sell Kindles any more:
For me, as a former retailer, that’s just giving up.
They are going to keep selling iPads and NOOKs…so what’s different about the Kindle?
Amazon is clearly a competitor. Barnes & Noble does (increasingly) sell toys, but they don’t sell those “diapers and windshield wipers” I keep saying are the driving force behind Amazon promoting Prime.
This is another one of those moves that just feels like spite to me, and will ultimately hurt Wal-Mart.
People are going to want Kindles (this includes the Kindle Fire line, the tablets) this holiday season. They are going to be “magnet items”…they will draw people into stores.
Not into Wal-Marts, though.
It also creates a big opening for Amazon to have touchable Kindles in other stores…and they have been looking at opening their own stores (somewhat like Apple stores).
Kindle vending machines are another real possibility.
When people don’t go into a Wal-Mart to buy a Kindle, they may just get the other things they need at the same time online….hm, I wonder where that would be?
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.