Amazon to B&N: I’ll see your UK and raise you an India
I recently wrote about Barnes & Nobles’ announcement that the NOOK would have its first non-USA availability when a UK presence begins in mid-October of this year.
Today, in this
Amazon announces their new site:
http://www.amazon.com/kindlestoreindia (note: what you see here will be different if your country is set* to India)
India is only one of two countries in the world with a larger “population” than Facebook and an improved presence there is an important move.
I say “improved” because it was just in February of this year that I wrote about Amazon serving India through Junglee.com.
What’s different now?
There will be more content, some of it exclusive.
You can pay in rupees through Amazon.com for Kindles and Kindle content.
Most significantly for me personally and for many authors, our KDP (Kindle Direct Publishing) books are now available in India.
I think I’ll see an impact from that…there is a very large English-speaking e-book market in India.
If you already have books published through the KDP with global rights, you don’t have to do anything. You’ll start seeing the sales. Your prices will be automatically set, although you can change them (just as you can for other territories).
Indian publishers (which may be just an author) can now also use the KDP through India, which should also result in more books from that perspective available to USA Kindleers.
At this point, I’m not seeing that Hindi (or Sanskrit, or other non-English common languages in India) are being supported through the KDP.
Overall, this is a big announcement. I think it’s possible that this may even lead to more availability in the Middle East, where Kindle content has been noticeably lacking. It has been suggested by some that countries with a large Muslim population and/or percentage of population have been less friendly to an Amazon/Kindle presence. I believe India has more than ten percent of the world’s Muslims, and that they represent something more than ten percent of the Indian population. Success within that segment in India could be an incentive to open the markets in other countries.
Regardless, this is a major step towards global availability.
I’m particularly interested in comments from you if you live in India…are you seeing a big change for you?
* You can set your country of residence at http://www.amazon.com/manageyourkindle , country settings
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.