Flash! Books priced at $11.99 up 200%

Flash! Books priced at $11.99 up 200% 

I think we are still seeing the price changes due to the new agency model happening, but I was able to run this analysis this morning.  In an upcoming post, I’ll talk about what you can do about it. 

Price Point Count Change % Change
 $    0.99 44892         899 2%
 $    1.99 7792           88 1%
 $    2.99 14729         169 1%
 $    3.99 17468           78 0%
 $    4.99 9869         111 1%
 $    5.99 2764           73 3%
 $    6.99 2132         332 18%
 $    7.99 12192      1,265 12%
 $    8.99 1473         161 12%
 $    9.99     52,988      1,131 2%
 $   10.99 454         263 138%
 $   11.99 588         392 200%
 $   12.99 813         505 164%
 $   13.99 81          (12) -13%
 $   14.99 867           61 8%
 $   15.99 115             1 1%
 $   16.99 102           35 52%
 $   17.99 43           –   0%
 $   18.99 26             5 24%
 $   19.99 204             3 1%
 $   20.99 10            (1) -9%
 $   21.99 13             2 18%
 $   22.99 29             8 38%
 $   23.99 3            (2) -40%
 $   24.99 51             1 2%

Where are the biggest increases? 

From $10.99 to $12.99.  No other change is even half that much. 

It’s interesting to note that the number of $9.99 books has increased.  6,061 books have been added…just since I took it on April 1st.  That’s a lot more than usual!  Some of those are clearly books being put back into the store that had been removed by Amazon, according to them, while they worked out the technical process of switching to the agency model.  

Does that mean that the publishers put them back into the store at the same $9.99 they were before? 

Not necessarily…some books may have been raised to $9.99…I’m aware of some cases where books with paperback equivalents went up to $9.99. 

Why am I only running this on Amazon books?  Isn’t the same thing presumably happening at Barnes & Noble and Sony? 

Yes, it is.  The issue is that I only have a good tool (Jungle-Search.com) to use to mine Amazon’s numbers.  I don’t know of an equivalent tool to look at Barnes & Noble or Sony. 

Price Point Distribution Comparison 

I took a look a price points from $10.99 to $14.99 on April 1st and on April 3rd: 

Price Points $10.99 to $14.99 on April 1 2010

 

Priice Point Count %
10.99         191 12.0%
11.99         196 12.3%
12.99         308 19.3%
13.99           93 5.8%
14.99         806 50.6%

  

Price Points $10.99 to $14.99 on April 3 2010

 

Priice Point Count %
10.99 454 16.2%
11.99 588 21.0%
12.99 813 29.0%
13.99 81 2.9%
14.99 867 30.9%

It’s interesting to note here that the $14.99 percentage went down considerably in this limited group. 

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

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