Snapshot: May 1 2010

Snapshot: May 1 2010
 
I generally run this information through Jungle-Search (it’s just easier than Amazon), and there are some vagaries in the searches (both there and on Amazon). I do try and run it the same way every time, so unless Amazon changes something, it should give you a pretty good idea.
I haven’t been doing the blog long enough to do a year to year comparison this time…maybe in 2011. 🙂

Titles in the Kindle Store   

Titles in the Kindle store

Titles in the Kindle store

 

Kindle store titles
May 1 2010: 509,229
April 1 2010: 476,653
March 1 2010: 450,625
February 1 2010: 415,100
January 1 2010: 401773
December 1 2009: 385,484
November 1 2009: 368,813
October 1 2009: 342,865
September 21 2009: 355,805
July 28 2009: 332,813
May 16 2009: 284,491

Approximate average of titles added per day:   

April: 1,086
March:  840
February: 1,146
January: 430 (may be impacted by Macmillan removal)
December: 525
November: 556
October: 837  

Magazines:
 
May 1 2010: 58
April 1 2010: 53
March 1 2010: 50
February 1 2010: 46
January 1 2010: 43
December 1 2009: 40
November 1 2009: 38
Newspapers:

May 1 2010: 128
April 1 2010: 118
March 1 2010: 107
February 1 2010: 93
January 1 2010: 89
December 1 2009: 76
November 1 2009: 58  

Blogs:  

May 1 2010: 9,094
April 1 2010: 8,944
March 1 2010: 8,754
February 1 2010: 8,651
January 1 2010: 7992
December 1 2009: 7589
November 1 2009: 7365  

Percentage of books priced from one penny to $50 that are under ten dollars  

April: 84.8% (377,624 of 445,421)
March: 83.9% (413,302 of 346,665)
February: 84.2% (328,597 of 390,178)
January: 83.4% (295,634 of 354,499)
December: 83.1% (283,497 of 341,112)
November: 82.8% (268,366 of 324,230)
October: 82.2% (252,511 of 307,241)
September: 82.0% (239,666 of 292318)
August: 83.2% (245,524 of 295,210)  

Percentage of books with a publication date of the previous month priced from one penny to $50 that are under ten dollars  

Books for April: 95.9% (23,695 of 24,714)
Books for March: 96.0% (23,703 of 24,699)
Books for February: 96.5% (26,850 of 27,815)
Books for January: 93.3% (11,857 of 12,704)
Books for December: 90.6% (8,948 of 9,879)
Books for November: 94.1% (11,520 of 12,239)
Books for October: 91.2% (6,789 of 7,445)
Books for September: 91.0% (5,104 of 5,608)
Books for August: 96.4% (20,239 of 21,079)  

Books in the Seventy Percent Royalty Range ($2.99 – $9.99)  

May 1:  51.4% (261,869 of 509,229)
April 1: 51.1% (243,718 of 476,653)
March 1: 52.5% (236,418 of 450,625)
February 1: 50.8% (210,978 of 415,100)  

Books from one penny to $2.98  

May 1: 22.7% (115,756 of 509,229)
April 1: 21.6% (102,948 of 476,653)
March 1: 20.5% (92,180 of 450,625)
February 1: 20.4% (84,721 of 415,100)   

Textbooks in the Kindle Store

May 1 2010: 6,117
April 1 2010: 5,973
March 1 2010: 5,728
February 1 2010: 5,673
January 1 2010: 5,549
December 1 2009: 4,892
November 1 2009: 4,768
October 1 2009: 4,633
September 24 2009: 4,678
August 11 2009: 4,381  

Free books (including public domain)   

May 1 2010: 20,601
April 1 2010: 20,619
March 1 2010: 20,143
February 1 2010: 19788
January 1 2010: 19,802
December 1 2009: 19,895
November 1 2009: 18,547
October 1 2009: 7,428
February 28 2009: 7,401   

Free books (without public domain)    

May 1 2010: 556 (57 without Amazon Breakthrough nominees)
April 1 2010: 560 (59 without Amazon Breakthrough nominees)
March 1 2010: 67
February 1 2010: 52
January 1 2010: 53
December 1 2009: 84
November 1 2009: 64
October 1 2009: 67  

Spanish edition books*  

May 1 2010: 3,735
April 1 2010: 3,383
March 1 2010: 2,841
February 1 2010: 2,548
January 1 2010: 2,363
December 1 2009: 3,483  

Price Point Analysis 

April 1 2010 was “Agency Day”, when the pricing system for some of the largest trade publishers in the US changed.  I’ve started tracking price points, to see how that is affecting things.  These are not ranges: it’s how many books are at a specific price point.

  4/1/2010    
Total 476653    
Prime 413032    
Under $10 346665    
  83.9%    
       
Price Point Count Percentage Diff
 $        0.99   43,993 9.17% 0.01%
 $        1.99     7,704 1.61% 0.00%
 $        2.99   14,560 3.03% 0.00%
 $        3.99   17,390 3.62% -0.02%
 $        4.99     9,758 2.03% -0.01%
 $        5.99     2,691 0.56% 0.00%
 $        6.99     1,800 0.38% 0.00%
 $        7.99   10,927 2.28% -0.25%
 $        8.99     1,312 0.27% 0.00%
 $        9.99   51,857 10.80% -0.26%
 $      10.99       191 0.04% 0.00%
 $      11.99       196 0.04% 0.00%
 $      12.99       308 0.06% 0.00%
 $      13.99         93 0.02% 0.00%
 $      14.99       806 0.17% 0.00%
 $      15.99       114 0.02% 0.00%
 $      16.99         67 0.01% 0.00%
 $      17.99         43 0.01% 0.00%
 $      18.99         21 0.00% 0.00%
 $      19.99       201 0.04% 0.00%
 $      20.99         11 0.00% 0.00%
 $      21.99         11 0.00% 0.00%
 $      22.99         21 0.00% 0.00%
 $      23.99           5 0.00% 0.00%
 $      24.99         50 0.01% 0.00%

5/1/2010      
Total 509229    
Prime 445421    
Under $10 377624    
  84.80%    
       
Price Point Count Percentage Diff
 $        0.99  58,853 11.56% 2.39%
 $        1.99    8,859 1.74% 0.13%
 $        2.99  16,168 3.17% 0.14%
 $        3.99  17,666 3.47% -0.15%
 $        4.99  10,171 2.00% -0.04%
 $        5.99    3,106 0.61% 0.05%
 $        6.99    2,400 0.47% 0.10%
 $        7.99  13,433 2.64% 0.36%
 $        8.99    1,521 0.30% 0.03%
 $        9.99  54,529 10.71% -0.10%
 $      10.99       433 0.09% 0.05%
 $      11.99       607 0.12% 0.08%
 $      12.99       713 0.14% 0.08%
 $      13.99        88 0.02% 0.00%
 $      14.99       892 0.18% 0.01%
 $      15.99       121 0.02% 0.00%
 $      16.99        99 0.02% 0.01%
 $      17.99        71 0.01% 0.00%
 $      18.99        26 0.01% 0.00%
 $      19.99       214 0.04% 0.00%
 $      20.99        11 0.00% 0.00%
 $      21.99        14 0.00% 0.00%
 $      22.99        14 0.00% 0.00%
 $      23.99          5 0.00% 0.00%
 $      24.99        57 0.01% 0.00%

Summary    

Once again, an interesting month! 

This is the first full month of the Agency Model.  That’s where several major publishers took over the consumer pricing from retailers, including Amazon.  The former retailers become “sales agents”, and can’t discount the prices. 

This was supposedly partly done because publishers did not like Amazon taking a loss on bestsellers, thus hypothetically creating an unrealistic expectation among consumers about what the price of a book should be. 

One would expect, then, that the prices would have gone up. 

Interestingly, overall, that’s not really true.  Clearly, Amazon is battling that in some way (or multiple ways).  The largest price point jump by far was at ninety-nine cents (2.39%). 

My guess?  The iPad is really increasing the titles by independents in the Kindle store…since they can be bought on the iPad as well, if you have the free Kindle for iPad app.  

If we look at the price points with the biggest changes, we get an interesting picture:

0.99 2.39%
7.99 0.36%
3.99 -0.15%
2.99 0.14%
1.99 0.13%
6.99 0.10%
11.99 0.08%
12.99 0.08%
10.99 0.05%
5.99 0.05%

Prices right above $9.99 have gone up: $10.99, $11.99, $12.99 all saw percentage increases in the store.  

However, worth noting for those of you boycotting prices over $9.99.  $7.99 saw the second biggest increase.  A significant increase also happened at$6.99.  If you lower the number of books over $9.99, I would expect to see an increase at lower prices.  

The $2.99 increase (0.14%) makes sense, since that will be the bottom of the 70% royalty range for independents publishing through Amazon’s Digital Text Platform (DTP).  It’s not there yet, but I’m sure people are preparing. 

There was a big drop at $3.99, which is interesting.  Have they been raised, or lowered to $2.99?  

Outside of prices, we still see good things.  The title count is accelerating…again, I think the iPad may be contributing to that.  Blogs are up, as are magazines and newspapers (but the latter two really crawl upwards).  

The free books have gone down a bit, and that’s been noted on the forums.  It may not be as much as you think, but it is down some.  Fortunately, the faith-based publishers have stepped up on that. 

Well, I’ll keep tracking things.  When Amazon and Penguin reach an agreement, we should see a bump up in the title count…but it might increase prices as well. 

Notes   

  • Data was typically drawn using Jungle-Search.com. There are a number of possible sources of errors (JS, Amazon, me), but these are probably pretty good
  • The free books referenced here are from the Kindle store: there are many other sources for free books
  • My search for textbooks definitely has false positives (books that aren’t really textbooks). I search for -domain (to eliminate public domain titles, which would be older books, generall) textbook. That would find a book about textbooks, for example
  • I searched for “Spanish edition” to find Spanish language books. That has some false positives as well
  • I look at price percentages of books in the range of one penny to fifty dollars, to eliminate freebies and limit textbooks
  • The price point analysis is for books at that specific price: it does not represent a range of prices
  • I compared the percentage of price points in the Price Point Analysis when I showed the difference…not the number of books
  • This information is based on what a United States customer sees

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.  

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2 Responses to “Snapshot: May 1 2010”

  1. lp Says:

    Thanks for the info. Any update on the missing Kindle?

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