Flash! Survey: iPad catching Kindle as EBR choice

Flash! Survey: iPad catching Kindle as EBR choice

Thanks to SRB of the Amazon Kindle community for this heads-up.

ChangeWave, which surveys consumers, has put out a new report on EBRs (E-Book Readers).  It is summarized in this

Investor Place article

There are a lot of interesting statistics in it.  One of the flashiest is a line graph showing Kindle ownership and iPad ownership.  In August of 2010, 62% of EBR owners reported having Kindles, 16% for iPads.  In November, it’s 47% and 32%.  That means that in three months, the spread went from 46% to 15%.  That’s closing the gap at…a bit over 10% a month, which would mean (if it held steady) that the iPad would catch the Kindle early next year.

As a significant part of that, iPad owners reported being more satisfied with their devices than Kindle owners.

Now, this trend may not hold, of course.  One factor to me is that NOOKcolor, which I think will hurt the iPad more than the Kindle…it’s much more similar to that device, although not marketed the same way.  I don’t think it will hurt it a lot, but I do think there will be a market for it.  Other tablets may also dilute the iPad market.  I think it is more likely that additional tablets take market share than additional EBRs (E-Book Readers) do.  The exception to that might be in periodical reading…if there was a great dedicated newspaper/magazine device, that could be attractive to the market.  That’s what the Skiff was supposed to be…but I just noticed that my link now goes to a “404 – File or directory not found” error.

I recommend that you read the article…lots of interesting information.

What do you think?  Can dedicated EBRs hold on?  Were iPad owners predisposed to be satisfied?  Does the iPad’s new firmware update allowing a form of multi-tasking bump it up further?  Will Amazon go back to concentrating on content, or will they introduce a successful tablet of their own?  Feel free to let me know.

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

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