The Year in E-Books 2010

The Year in E-Books 2010

The e-book world is still moving incredibly quickly.  As I look back over the events of 2010, I’m amazed at how much things have changed.  There are changes (at least one we know about…lending of Kindle books) still to come before January 1, and I’ll update this later.

Where were we on December 31st of 2009?

The Kindle 2 International has been released, but the Kindle DX is only available with US wireless.  The NOOK has been out for about a month.

Apple hasn’t entered the game yet (although there are rumors of an iTablet or iSlate).  Amazon is still able to discount e-books, even from all of the major pubishers in the US.

There are about 400,000 titles available in the Kindle store.

What happened in 2010?

I’m going to list some of the most significant events below.  For more detail, see

The ILMK E-Books Timeline

  • January 6: The Kindle DX International is announced
  • January 11: The National Federation of the Blind and the American Council of the Blind announce a settlement in a lawsuit against Arizona State University, severely hampering Amazon’s attempts to get the DX accepted by colleges for textbook use
  • January 27: Apple announces the iPad
  • January 28: Amazon announces that for every 10 paperbooks sold, six Kindle books are sold (when books are available in both formats)
  • January 29: Amazon stop selliing all Macmillan books in a dispute over pricing and release dates
  • February: Beta of Kindle Development Kit ships, to enable a Kindle apps store later
  • February 17: Kindle for Blackberry app is released
  • February 18: rescheduled Google settlement fairness hearing…no decision is announced by the judge
  • February 22: Spring Design’s Alex EBR (E-Book Reader) is released
  • March 17: Kindle for Mac is released
  • April 1: the Agency Model goes into effect for some major publishers, ending e-book discounting by retailers for many titles
  • April 3: Apple wifi iPads begin shipping
  • April 25: Kindle begin selling in the first brick-and-mortar stores (Target)
  • June 14: Update 2.5 for the Kindle is available for manual download.  It enables Collections, social network updates, and more 
  • June 17: Borders begins selling the Kobo EBR
  • June 21: Barnes & Noble lowers the original NOOK price $60 and releases the wifi only model for $149
  • June 21: Following the NOOK price drop, Amazon lowers the 6″ Kindle to $189
  • June 27: Amazon releases free reader apps for the iPad, iPhone, and iPad touch
  • June 30: Amazon launches a new 70% royalty option for publishers using its Digital Text Platform
  • July 7: the Kindle DX Graphite (with new screen technology) begins shipping
  • July 7: Borders opens its eBookstore
  • July 19: Amazon ann0unces that Kindle books outsold hardbacks at
  • July 22: Amazon announces exclusive Kindle deal for some A-list backlist titles, including Lolita, The Naked and the Dead, The Man Who Mistook His Wife for a Hat, Portnoy’s Complaint, and John Updike’s Rabbit series
  • August 3: Amazon releases Every Word and Shuffled Row, the first active content games for the Kindle
  • August 5: the Kindle UK store opens
  • August 25: the Kindle 3s start shipping
  • September 8: Amazon does an early releases of software update 3.03 for Kindle 3s
  • October 25: Amazon announces that Kindle books outsold hardbacks and paperbacks combined on the top 1000 books…2 to 1 on the top ten
  • November 16: the NOOKcolor “reader’s tablet” is released
  • November 18: Barnes & Noble announces NOOKbooks en español
  • November 19: Amazon enables the gifting of Kindle books
  • November 22: Amazon has its biggest sales day for Kindles to date
  • November 26, 2010: Amazon sells thousands of new Kindle 2s for $89 apparently in under five minutes in a Black Friday deal
  • December 6, 2010: Google opens it ebookstore
  • December 30, 2010: Amazon enables Kindle book lending

So, in one year, we went from three major EBRs to many, including backlit models.  The number of titles in the Kindle store came close to doubling

Does that seem like a lot of changes?  Compare it to The Year in E-Books I did for 2009 in this earlier post.

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. 


2 Responses to “The Year in E-Books 2010”

  1. gagsays Says:

    now take a sigh.

    quite entertaining, keep up.

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