Is Amazon running ads on the Kindle Fire?
An interesting question came up in the Kindle Customer Service Q&A forum:
Lauren, who asked the question, described it as
“…startling and loud and very, very annoying.”
Well, we know that with many RSKs (Reflective Screen Kindles), you have a choice of having an ad-supported model or not.
There aren’t two choice for the Kindle Fire (one with ads and one without).
Yes, there are ads on the Kindle Fire…you can have ad-supported free apps, websites show you ads, there are ads in magazines…all sorts of places.
To my knowledge, though, Amazon wasn’t putting ads on the Fire that you saw because you have the Fire.
I responded this way:
“Lauren, that’s very interesting to hear.
The Girl with the Dragon Tattoo was an ad on my Special Offers Kindle Touch recently.
However, I haven’t heard that from other people yet, and I would think I might.
My guess is that it isn’t connected to Amazon…that movie has been promoted a lot of places a lot of ways. My guess is that you might have gone somewhere where that was a promotion, and it’s just that when you go the Web tab, it loads a page you left open.
First, go to Web and click the little X on the name of any pages you have open to close them.
Then, while still on the Web tab, do
Under Saved Data, clear your Cache and your History. you may also want to clear your cookie data.
Having done that, it won’t remember webpages you’ve been to before…i would guess that will take care of it.
If it doesn’t, contact Kindle Support at
You’ll see a
button on your right. I’d call them or have them call you.
If they tell you it is part of Amazon, I’d be very interested to hear that…and so would other people. I’m guessing that’s not it, though.”
I thought that might be the end of it.
However, another poster, GeoHueb, also reported the issue. My intuition is that GeoHueb was pretty knowledgeable. GeoHueb said in part:
” Its also frustrating that this doesnt show in the browsers history and there are no other links or info. It just plays the trailer and then goes to the browser. grrrr.”
I have not experienced this myself…I tried going to the web this morning to test it. No trailer. So, I thought I’d ask you:
I kept the question generic, because there might hypothetically by different ads.
The poll only applies to the Kindle Fire…I know there has been a Girl with the Dragon Tattoo ad on my Kindle Touch with Special Offers.
Let’s take this one step further…what if Amazon has sold ad space for the Silk browser? Would that be a problem for you? I often see unasked for ads when I’m on the web. Google often shows me an ad (or several) at the top of my search results. They do label them as ads and put a different color behind them. I don’t think you need to label a trailer as an ad, by the way…that’s what it is.
Is advertising on the browser philosophically different from advertising on the device? I’d feel that way…if I saw an ad on the Kindle Fire’s splash screen (when it is booting up or coming out of sleep), that would seem more intrusive than just another billboard on the information superhighway.
That doesn’t mean that I’d mind it, by the way…but I would assess it as “pushier”. Let’s say you have a kid who just uses the Kindle Fire with apps you’ve selected (using the free app Kids Place) . A movie trailer in that situation would seem to be more outside the intended use.
Going on the web? That’s a much less self-directed act.
Feel free to let me know what you think (and what you’ve seen). I haven’t allowed the installation of apps from unknown sources (Settings Gear – More – Device)…that could possibly be a variable. I haven’t changed the “Accelerate page loading” setting (Web – Menu – Settings)…mine is still checked. I haven’t changed the “Block pop-up windows” setting (Web – Menu – Settings)…mine is still set on “Ask”).
I’m not sure on this one…is it an ad from Amazon or not? Is it impacted by somewhere somebody has gone on the web before?
I need more data…and you taking the poll helps with that. So does commenting (thanks, commenters!).
Update: GeoHueb is now reporting (in the above referenced thread) that Kindle Customer Service said that it was an Amazon thing, and that it was supposed to rotate trailers…and that they turned it off.
Since about 93% of respondents in the above poll at this point say they haven’t seen it, it might be some sort of beta testing…
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.