YouTube removes Kindle Paperwhite ad
I directed them to a link at YouTube.
This ad was appearing on the page where I have seen official Kindle ads posted before, and which is described as
“The official YouTube channel of Kindle and Kindle Fire. Watch TV commercials, exclusive author interviews, feature videos, and more!”
This morning, one of my readers in a comment, said that the link was going to a notice that the video had been removed “…as a violation of YouTube’s policy against spam, scams, and commercially deceptive content.”
I checked the link, and confirmed that was what happened: no video, but a notice that it had been removed.
My reader not unreasonably asked me what the video had said, and if it was from Amazon.
I had not described the video in the previous posting, because I really don’t like to spoil things for people, and at this point, close to 40% of respondents thought the video was “clever” and close to 20% said they had been surprised by it.
However, I am now going to describe the ad. The easy way there was to view it is currently unavailable. It’s worth noting that I did see this ad on TV during the Top Chef finale…although that might have been geographically limited, and limited by the way you were viewing it (I saw it through cable).
The ad is a callback to previous Amazon Kindle ads:
It shows someone reading on a Kindle outside by the pool and another person struggling with reading a backlit device in the bright sunlight.
The Kindle owner, in this case as it was in the most talked-about of the previous ads, is a woman in a bikini. I’m mentioning that because it is important to the messaging in the ad.
The non-Kindle user is a man who looks like he is on vacation…not cleanly shaven, wearing what is probably a swimsuit with a shirt.
It wouldn’t be unexpected for this to be a flirtatious situation.
The non-Kindle user taps his device.
Her: “With your book?”
Him: “Nope. I just bought a Kindle Paperwhite…we should celebrate!”
Her: “My husband’s bringing me a drink right now.”
Him: “So’s mine!”
They look over their shoulders and wave at their husbands.
They then go back to reading.
I don’t see anything here that would be a scam or commercially deceptive. If it is spam, so are the other Amazon Kindle ads…which are still up at YouTube.
I clicked the link at YouTube to get more information about the video being removed.
That took me here:
Interestingly, not much of what was on that page had to do with “spam, scams, and commercially deceptive” material.
That wasn’t completely absent, but most of it was community guidelines that would affect non-commercial posters.
Looking at those guidelines, I don’t see where the ad is in violation.
Part of one of the explanations on that YouTube page says:
“Okay, this one is more about us than you. YouTube staff review flagged videos 24 hours a day, seven days a week to determine whether they violate our Community Guidelines. When they do, we remove them. Sometimes a video doesn’t violate our Community Guidelines, but may not be appropriate for everyone. These videos may be age-restricted.”
My guess as to what happened here?
People who were uncomfortable with the content flagged the video. YouTube removed it.
I suppose another scenario is that Amazon was hacked and a fake video was uploaded, but that seems unlikely to me, given that it was also on TV.
In my poll, at time of writing, the second most popular response (after “I thought it was clever”) was “What’s the big deal?”
About 7% of the respondents have said they were offended by the ad…and about 2.5% say it made them less likely to shop at Amazon.
The result that almost three times the number of people who said they would be less likely to shop said they were offended is what I would have expected. You can be offended by an ad without then changing your shopping habits based on it.
If you want to give feedback to YouTube about the removal* of this ad, you can do so on the page that previously housed the video by clicking a Send Feedback link. That page, linked above, is here:
Update: you can see the ad here:
Update: access to the video on YouTube has been restored. YouTube tends to err on the side of removal, since they have no legal obligation to display a video, but could get in trouble by doing so, at least in the case of infringement. I didn’t think that would be as likely to happen with a major company like Amazon, though. I would guess that what happened here is some people flagged the video as iniappropriate, YouTube removed it, and then re-examined the case, perhaps prompted by feedback such as that left at the above link. They then reversed the removal.
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.