Smile.Amazon: support your favorite charity by shopping

Smile.Amazon: support your favorite charity by shopping

Shopping at Amazon is easy, right? Some might say it is too easy… ūüėČ

Wouldn’t it be nice if supporting your favorite charity was that easy? Especially if you could give them financial support without giving them any of your own money (although that can certainly feel rewarding)?

Amazon has now made that possible.

All you have to do is go to

pick your charity, and shop as you always do at Amazon!

Your charity will get 0.5% of your purchase…spend $100, and they get fifty cents.

There’s really not that much more to it.

Amazon has done things with charitable giving before, but I like how easy this is…and how they have so many charities available. I used to sit on the Board of a somewhat obscure group, and it showed up: they say they have almost a million organizations.

Amazon announced it in this

press release

Naturally, Amazon needs the bank information to be able to directly deposit money. Organizations can register here:

What happens if your organization doesn’t register and someone chooses your group?

Amazon will hold on to the money for up to four calendar quarters. They’ll try to contact you to get you to register (which is free). If you don’t register after that time, they’ll distribute the money to other charitable groups.

Not every product is eligible, and the ones which are will be marked on the item’s Amazon product page.

I did a quick check: it looked to me like Kindle hardware was, but I wasn’t seeing Kindle e-books which were (although I didn’t check very many). I did specifically check a book published by Amazon, in addition to others, and didn’t see the information. The


does indicate that some digital products will be eligible.

I don’t see much reason not to do this. ūüôā

Amazon again changes things in a positive way, in my opinion. This could get a lot more money (read: opportunity) to these organizations which have been recognized by the IRS (Internal Revenue Service) as being non-profits (some types are excluded).

One other thing: I know some of my readers are Amazon Associates. Your current links will not direct people to this site.

I checked with Amazon on this, and this is part of their reply:

“You can easily link to the AmazonSmile home page or a product detail page by using the following format to construct your links:

Home Page:
Detail Page:

To make your link to an items detail page functional, replace ASIN with the 10-digit ISBN or ASIN of the product, and replace your_Associates_ID with your Associates ID or Tracking ID.

The ASIN is listed on the product detail page at under Product Details. Your Associates ID and Tracking ID can be found on the left of your screen when youre signed into Associates Central. Your Associates ID will be listed under Signed in as.”

An organization can both be the beneficiary of someone shopping and get a referral fee…that’s explicitly okay.

I do have a few things I’d like to highlight:

  • There is no cap on the donations (Amazon will not stop donating because a certain dollar value is reached)
  • There are no deductions for administrative fees
  • This is free both for the shoppers and for the receiving organizations
  • The donations actually come from Amazon, not from the shopper…so the shopper does not get a tax write-off
  • Organizations can opt out, if they want
  • While you are shopping, you’ll see a banner at the top reminding you of which organization you chose. You can click or tap “Supporting” there to make a change
  • You are going to get to¬†¬†in your browser (on a computer, tablet, or phone). I don’t believe you can do this while using the Amazon shopping app at this point, or when shopping directly from a Kindle (unless you use the browser there)

More questions?

About AmazonSmile

Please consider this option during the holiday season…and I can certainly see organizations themselves (many of which buy things from Amazon) shopping the site.

Here’s my suggested new motto for them:

“Shop ’til it helps!”


This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them


5 Responses to “Smile.Amazon: support your favorite charity by shopping”

  1. Weird & geeky groups you can support by shopping at AmazonSmile | The Measured Circle Says:

    […] Smile.Amazon: support your favorite charity by¬†shopping […]

  2. Round up #220: Wish & Win sweepstakes, B&N holiday sale | I Love My Kindle Says:

    […] Smile.Amazon: support your favorite charity by¬†shopping […]

  3. AmazonSmile: an extra $5 to your chosen non-profit | I Love My Kindle Says:

    […] Smile.Amazon: support your favorite charity by¬†shopping […]

  4. The Year in E-Books 2013 | I Love My Kindle Says:

    […] AmazonSmile: this may be the biggest move for Amazon. They created a mirror site, where shopping is just like shopping at…except that you pick a non-profit, and half a percent of your purchase price of eligible items goes to support that charity. My guess is that we are going to hear some very positive news out of this within Q1 of 2014, especially from smaller, more obscure non-profits. More information: Smile.Amazon: support your favorite charity by¬†shopping […]

  5. Round up #246: Amazon AFD, $5 extra at AmazonSmile | I Love My Kindle Says:

    […] Smile.Amazon: support your favorite charity by¬†shopping […]

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