Fires outselling Paperwhites
It’s always interesting for me to check the bestsellers in electronics at Amazon.
I reported a while ago that Google’s Chromecast was the #1 electronic, outselling Amazon’s own Kindle hardware.
That’s not the case now…it’s dropped to #2.
- Kindle Fire HDX 7″, HDX Display, Wi-Fi, 16 GB – Includes Special Offers for $229
- at AmazonSmile…benefit a non-profit of your choice by shopping*
That’s the model I got for myself, and the one I predicted would be the most popular Fire this holiday season.
So, no big surprise there.
What’s interesting to me is that you have to get down to #5 before you run into a non-Fire Kindle:
- Kindle Paperwhite, 6″ High Resolution Display with Next-Gen Built-in Light, Wi-Fi – Includes Special Offers
- at AmazonSmile for $119
Things are simply ranked by lowest price: the 16 GB Kindle HD (new gen) is #3 at $169, and the 8 GB is #4 at $139.
The Mindle (that’s what I call the $69 “entry level” model)? It’s number ten on the list.
Kindle DX? #48.
Does this preference for Fires over non-Fires bode ill for the future of dedicated e-book readers?
I don’t think it does. Being one of the top ten selling electronics items at Amazon is still huge. I just think that tablets are seen as more desirable as gift items this year. There’s still a solid market for the Paperwhite.
We may see a rebound for non-Fires in the rankings around, oh, February.
That’s my guess…what do you think? Now that you can get a Fire for less than a non-Fire, will so many people make the leap that non-Fires are threatened? Feel free to tell me and my readers what you think by commenting on this post.
* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. Shop ’til you help!
This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.