You can now apply a gift card directly to an e-book purchase

You can now apply a gift card directly to an e-book purchase

Thanks to regular reader and commenter Lady Galaxy for the heads-up on this! It’s big news!

One question we answer a lot in the Kindle forums is how to apply a gift card to an e-book purchase. I even wrote a post about it less than a month ago:

Gift cards and your Kindle

Well, it appears to have changed!

On a Kindle store book’s Amazon product page, there is now a link that says

“Enter a promotion code or gift card”

This is in the USA Kindle store, by the way…it might not be in others.

I clicked on the link, and got to a place to apply a gift card code or promotional code, and from there to this help page:

That is going to be a lot less confusing for people. If they are given a given a gift card, they can apply it to a book purchase, rather than just applying it to the account.

Now, I assume that if you apply a $20 gift card to a $2.99 purchase, the rest of the amount goes into the general account draw, but I am going to check with Amazon on that.

The “promotional code” thing is also very interesting to me. We have had that before, where a Special Offer might have a promotional code, but we had to put it into a special page, and then we couldn’t really see it right when we were buying a book.

Now, Amazon could actually do something like “three for the price of two” on e-books more easily. You would buy two from the choices, and then get a code to enter for the third. Just a guess, though…

Thanks again, Lady!

* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.


4 Responses to “You can now apply a gift card directly to an e-book purchase”

  1. Common Sense Says:

    I noticed this morning that there is now a rental option and price displayed with every ebook. That’s fine, except that rental is the default so if you want to buy, there are now extra clicks, annoying for those of us who purchase large numbers of Kindle books. You would think Amazon would want purchase to be the default.

    • Bufo Calvin Says:

      Thanks for writing, Common!

      I just double-checked, and I don’t have a rental option on every book. That’s just, to my knowledge, for books in a special program intended for textbooks (although that’s a loose definition).

      I don’t know that Amazon would prefer purchase to be the default, since I don’t know how they are compensated for a rental, and I don’t know what the costs of sale are.

      Customer Service is a significant cost of sale after a purchase, but presumably, it’s not that big once a rental period has ended. I could see how that could have an impact on Amazon’s preference…

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