USA Kindle Store Bestseller Analysis April 19 2014
I do an analysis of the bestsellers in the USA Kindle store from time to time. The last one was on November 10 2013.
Unfortunately, just as we’ve been seeing with our monthly Snapshot of the New York Times bestseller fiction hardback equivalents, the prices have gone up…a lot. The top twenty titles averaged $4.77 in November…and they average $6.48 today. That’s an increase of almost 36%!
That reverses a drop that we had seen before.
It simply can’t be ignored that some prices on e-books at Amazon are going up. It’s possible that other prices are going down even more, but that’s hard to tell easily.
When we look at the features, we again have the impact of some of these books being Kindle First books…meaning they haven’t actually been published yet. Those books are apparently not listed as part of the KOLL (Kindle Owners’ Lending Library), which makes sense. You can order them before they are published, but you can’t borrow them before.
Here’s a look at the top 50:
Comparing it to November, we see this:
TTS (Text-To-Speech): this is up a significant amount, being at 94% instead of 85%. My intuition is that blocking TTS is going away as a strategy
X-Ray: 84% versus 95%…that’s a big drop
Lending: 32% versus 25%
KOLL: 10% versus 10% (no change)
Whispersync For Voice: 46% versus 35%. Another significant increase. It’s funny, this would seem to me like a relatively difficult task. It has to help that Amazon owns two audiobook companies (Audible and Brilliance)
Kindle Matchbook: 14% versus 5…nearly tripled!
Kindle First is clearly working: eight of the top 50 are Amazon, versus five in November.
The number of indies (independently published books) is up by twenty percent…from ten to twelve.
One other interesting observation: I was surprised to see books priced at one penny in the top 50. Indies can’t typically price their books below $0.99. The books could be considered seasonal, so I wonder if one of Amazon’ price algorithms got in a limbo fight (“how low can you go”) with another algorithm?
Bonus deal: the first book in the Crash Gordon series by Derek Swannson is free through April 22nd:
As full disclosure, I have some correspondence with Derek Swannson (we’ve never met in person), and was privileged to offer some advice and do some proof-reading on the second book:
I haven’t had a chance to read the “final” version, though…but I do know I was acknowledged. 🙂
You can’t always tell from this blog 😉 but I am a good (amateur) proof-reader. I was also pleased to see that some of my editorial advice was taken as well…I’ve done that for a few people. I think it particular that the opening structure is stronger.
Just like the first book, I will warn you that many people will see it as beyond the bounds of good taste. However, with a 4.8 average with 25 reviews, it’s also apparent that many people like it.
* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. Shop ’til you help!
This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.