Fire Phone reduced in price…by 99.5%

Fire Phone reduced in price…by 99.5%

I bought my

Amazon Fire Phone (at AmazonSmile: benefit a non-profit of your choice by shopping*)

when it was recently released for about $200.

In this

press release

Amazon announced the new price…of ninety-nine cents (with a two-year contract…same requirement I had)!

Wow, a drop of that much in about a month and a half! That makes me want to…smile. 😉

Yup, I’m happy that other people will be able to get such a great deal.

As I’ve written in previous Fire Phone posts, it took me a while to warm up to it…but I like it now.

The biggest plus for me is the easy access to things you’ve done before. I go a lot of different places, and I really like having access to previous navigations right from the Carousel.

Of course, I couldn’t get a feel for that until I’d been there, done that a few times.

Certainly, I’m looking forward to a software update to the voice assistant. It’s still pretty limited, although it understands what I say well.

Generally, I think one thing that makes it a good phone for many people is Mayday, the live, onscreen technical help. This is the first phone you can give to someone who is not at all tech savvy, and they’ll be able to really use it to send texts and e-mails.

I think we’ll see tremendous improvements to the phone over the next year, in the way of software updates.

So, why the big drop?

Rumors suggest it wasn’t selling well. One speculation I saw mentioned a figure of 15,000 phones…which would make me one in about 200.

They need to get them into people’s hands…they can’t have this be seen as a failure. Well, they could…pretty much every company has had failures, but they don’t want Fire Phone to be to Amazon as the Newton is to Apple. 😉

I suspect adoption will be slow, but will get up there. The included year of Prime (even for current Prime members) will mean some folks will try it as another phone at the holidays. I suspect we may see this some kids’ first phones…and that’s part of why their advertising campaign with the two children makes sense.

The press release also says,

“In the U.S., Fire is available exclusively on AT&T – the nation’s most reliable 4G LTE network. Fire with 32GB is available for 99 cents with a two-year contract or $0 down and $18.75 per month (for 24 months) with AT&T NEXT 18.”

Readers Edward Boyhan and Tom Semple have also pointed out that you can now buy the Fire Phone without a service plan for $449.

We’ll know after the holidays how effective this was…even if Amazon doesn’t release figures, people can do some analysis and make some guesses.

Bonus story

I didn’t want to do a story just on the Fire Phone…I know a lot of you reading this blog may see it as somewhat outside “…the Kindle and the world of e-books”, as I say on the masthead for the blog. It is in some ways involved with e-books, and certainly affects Amazon (and that affects the Kindle’s fortunes), but I understand.

So, here’s a purely book story. 🙂

Annotated Classics series (at AmazonSmile*)

This is a series of low-priced (but not free) public domain classics.

The reviews are generally good, and they do seem to be pretty inclusive for the given author. They also have quite a bit of other material…not just pulling one essay off Wikipedia, as some books do.

For example, for the Shakespeare collection, they say:

“* NEW: Easily look up text that is linked to local Shakespeare glossary.
* Illustrated with the original images.
* Annotated with concise introduction, including analysis of William Shakespeare’s works as well as modern view on Shakespeare’s historical background.
* Original footnotes are hyperlinked for easy reference.
* The collection includes alphabetical and chronological indexes of Shakespeare’s works.
* Each book features its own active Table of Contents.
* Includes William Shakespeare’s Biography.
* Includes William Shakespeare’s most famous quotes.
* Includes famous quotes about William Shakespeare.
* Includes analysis of William Shakespeare’s literary style.
* Includes analysis of English Renaissance theatre.
* Includes analysis of characters of Shakespeare’s Plays.
* Includes glossary of Shakespeare’s words.
* All Annotated Classics books are beautifully designed for easy reading and navigation on e-Readers and mobile devices.”

In terms of completeness, here is the listing for the H.G. Wells set…nothing is standing out as missing to me:

Ann Veronica
The First Men in the Moon
The Food of the Gods and How It Came to Earth
The History of Mr Polly
In the Days of the Comet
The Invisible Man
The Island of Dr Moreau
Joan and Peter
Little Wars
Love and Mr Lewisham
Mr. Britling Sees It Through
The New Machiavelli
The Passionate Friends
The Research Magnificent
The Sea Lady Illustrated
The Secret Places of the Heart
The Sleeper Awakes
The Soul of a Bishop
The Time Machine
The War in the Air
The War of the Worlds
The Wheels of Chance
When the Sleeper Wakes
The Wife of Sir Isaac Harman
The Wonderful Visit
The World Set Free

The Stolen Bacillus and Other Incidents
Twelve Stories and a Dream

Aepyornis Island
The Apple
The Argonauts of the Air
The Beautiful Suit
A Catastrophe
The Chronic Argonauts
The Cone
The Country of the Blind
The Crystal Egg
A Deal in Ostriches
The Diamond Maker
The Door in the Wall
A Dream of Armageddon
The Empire of the Ants
A Family Elopement
The Flowering of the Strange Orchid
The Flying Man
The Grisly Folk
The Hammerpond Park Burglary
How Gabriel Became Thompson
In the Abyss
In the Avu Observatory
In the Modern Vein: An Unsympathetic Love Story
The Jilting of Jane
Jimmy Goggles the God
The Land Ironclads
Le Mari Terrible
Little Mother Up the Morderberg
The Lord of the Dynamos
The Lost Inheritance
The Man Who Could Work Miracles
The Man With a Nose
The Magic Shop
Miss Winchelsea’s Heart
A Misunderstood Artist
The Moth
A Moonlight Fable
Mr. Brisher’s Treasure
Mr. Ledbetter’s Vacation
Mr. Marshall’s Doppelgänger
Mr. Skelmersdale in Fairyland
My First Aeroplane
The New Accelerator
The Obliterated Man
A Perfect Gentleman
The Plattner Story
Pollock and the Porroh Man
The Purple Pileus
The Rajah’s Treasure
The Reconciliation
The Red Room
The Remarkable Case of Davidson’s Eyes
The Sad Story of a Dramatic Critic
The Sea Raiders
A Slip under the Microscope
The Star
The Stolen Body
The Stolen Bacillus
A Story of the Days To Come
The Story of the Inexperienced Ghost
The Story of the Last Trump
The Story of the Late Mr. Elvesham
A Story of the Stone Age
The Temptation of Harringay
The Treasure in the Forest
The Triumphs of a Taxidermist
Through a Window
The Truth About Pyecraft
Under the Knife
A Vision of Judgment
The Valley of Spiders
The Wild Asses of the Devil

Certain Personal Matters
An Englishman Looks at the World
First and Last Things
Floor Games
God the Invisible King
In the Fourth Year
Mankind in the Making
A Modern Utopia
New Worlds for Old
Russia in the Shadows
The Salvaging of Civilization
A Short History of the World Illustrated
War and the Future
What is Coming?


Works’ Analysis
History of science fiction

I checked a sample, and it does look good. With the H.G. Wells, sample, I got more than one full book, by the way…and one of them was The First Men in the Moon.

These might be good gifts, or could be a good way for you to be an e-completist. 😉


This post was updated and improved with comments from readers…and I also caught one of my own mistakes. 😉

Join hundreds of readers and try the free ILMK magazine at Flipboard!

* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.

7 Responses to “Fire Phone reduced in price…by 99.5%”

  1. Tom Semple Says:

    I think that in answer to your question ‘Don’t want that two year contract?’ surely you meant to quote the off-contract, unlocked price, which is also $200 less at $449/$549. This should allow you to go to a BYOP wireless provider (e.g. Cricket, owned by AT&T) for some more savings on calling plans. Personally, I would prefer not to be locked into a contract even if that meant more money up front. It’s not ’99 cents’ after all: you are making payments on the phone until you actually can say you own it.

    The price drop had to happen today because of Apple’s event tomorrow, where they are expected to announce availability of the new iPhone 6 models (and whatever ‘new thing’ they are rumored to be announcing). Amazon is hoping that anyone that was holding off on buying a Fire Phone until seeing what the new iPhones will now have some reason to hesitate. But I don’t think it is going to spike Fire Phone sales very much. In retrospect, I think Amazon would have done better to have these prices at launch.

    • Bufo Calvin Says:

      Thanks for writing, Tom!

      I clarified the article…you were right, that wasn’t clear.

      I’m not convinced that the Apple announcement drove the price drop, although it may have (as you suggest) affected the timing. In terms of PR (Public Relations), though, what it did was ensure that the price drop info got buried, or only got covered as a sign that Amazon was running scared…neither of those are great for sales.

  2. Harold Delk Says:

    I would not buy a Fire phone until AT&T is out of the picture. When it becomes available the a Telco I have some trust in then I will consider it. I cannot conceive of a company with such poor customer service being linked to one with excellent customer service. Amazon needs to choose its partners with more care.

    • Bufo Calvin Says:

      Thanks for writing, Harold!

      I would expect it to be open to other carriers after the first year…just guessing, though. As to it being a poor choice of partner, I think it depends on how much subsidy Amazon got. If AT&T offered (effectively) complete launch insurance, it would be worth the risk, I think.

  3. Stephen Says:

    I don’t suppose they dropped the price because of Apples announcement?

    • Bufo Calvin Says:

      Thanks for writing, Stephen!

      I actually think that didn’t have much of an impact, since it would have been wholly anticipated even at the launch of the Fire Phone. I wrote a post where I addressed that more, thanks in part to you raising the question.

  4. Round up #268: KU and KOLL, Apple check? | I Love My Kindle Says:

    […] recently wrote about […]

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