Valentine’s Day sale on Kindles and Fires
I think we tend to see sales on the Fires a lot more than on the EBRs (E-Book Readers…non-Fire Kindles).
That’s why it was nice to see this
Not only are some of the Fires on sales, so are some of the EBRs.
- $20 off the The entry level model, the one I call the “Mindle Touch”(at AmazonSmile*) making it only $59
- $20 off the Kindle Paperwhite (at AmazonSmile: benefit a non-profit of your choice by shopping*) making it under $100 at $99
- $15 off the Fire HD 6(at AmazonSmile*) making it $84
- $15 off the Fire HD 6 Kids Edition (at AmazonSmile*) making it $134
Those prices are all for the least expensive configurations: ad-supported where appropriate, lowest onboard memory.
While not mentioned at the “presented by Sprint” page, it’s also
As a former brick-and-mortar store manager, it’s interesting to me that the top in the line items don’t tend to go on sale as much at Amazon…and that makes customer psychology sense.
for example, is not included in this sale…and usually isn’t included. I’m trying to remember if I’ve ever seen that one on sale, in fact.
That’s because there are times when something being more expensive is more of an incentive to buy, not less of one.
Gifts are a great example.
If you can afford and want a luxury gift, you are impressed by a higher price.
When I ran a game store (I did that in addition to a bookstore…not at the same time), we would never have discounted a $500 chess set.
A $20 chess set? Sure.
In fact, we probably wouldn’t have had a $20 chess set…it would have been $19.99, to make it look like more of a bargain.
I think Amazon doesn’t price the Voyage at $200 because it is competing with other gadgets…not because it is competing with other Kindles.
They probably sell more with it as the most expensive Kindle.
Couldn’t they discount it for a short time, sell a bunch, and then raise it again?
Yes, but you don’t want people waiting for a sale on an expensive item.
The Mindle Touch is almost an impulse buy for some people. You might debate if you need another one, or if your kid needs their own, and be influenced by a sale.
For the Voyage, it should be a careful, reasoned decision…you have to consider the less expensive models, and decide in favor of the Voyage.
Having people waiting for price fluctuations on the Voyage could make “closing the sale” more difficult.
Regardless, this is a “limited time” sale, and may not be available in your country. Check the price before you click or tap that Buy button.
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When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. Shop ’til you help!
This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.