Bestselling Kindle authors and social media

Bestselling Kindle authors and social media

I recently mentioned that I have a sibling who has a first novel,

One Murder More (at AmazonSmile: benefit a non-profit of your choice by shopping*)

coming out on June 1st.

We’ve had some discussions along the way, and it’s been interesting to see the process.

One question has been about the amount of involvement in social media, and what kinds.

I can’t claim to be an expert on that, by any means. Yes, this blog is successful (it’s usually one of the top ten blogs of any kind in the USA Kindle store). Sure, I feel like I have a good relationship with my readers. I can also say that my Flipboard magaines, including

 ILMK magazine at Flipboard

are doing well, although I don’t know how they compare to others.

But the more well-known social media outlets? Not so much. 😉

I have 309 followers on


I suspect there may be somebody’s left gym sock with more followers than that. 😉

I do have a Facebook account, but it’s totally stealth…as private as I could make it. I only joined Facebook so I could look at things that family members post.

To be clear, I don’t have anything against Facebook…I just don’t have the social energy to spend on it.

I would feel a responsibility to respond to people there, just as I respond to almost every comment made on this blog. What with my family, an often more than full time job, writing (I told myself I’d average at least 1,000 words a day in this blog, and I do that…plus I have another blog where I write more rarely, and I work on books although I haven’t released one in a while), and the Amazon forums (which helps with this blog…and I just like helping people), I simply feel like I couldn’t add another commitment and keep up the standards I want to meet.

Oh, and I do write reviews on


I have a whopping 28 friends there…and seven followers. 🙂

However, any new (or established, for that matter) author is going to get a lot of advice to be active on social media.

My sibling was understandably excited to tell me about the new eponymous website

which is a way to connect with readers.

I don’t have an eponymous website. The closest thing I have to that is

Bufo Calvin’s Amazon Author Central Page

So, the announcement of the website got me curious. What is the social media presence like of the bestselling authors in the USA Kindle store? Are they on Twitter? Instagram? Do they have a blog? A website?

I decided to take a look.

Amazon does rank authors, but that tends to favor authors with a lot of books, and I wanted to see the potential impact on new authors, who might have only one.

I went to the

Bestselling paid books in the USA Kindle store (at AmazonSmile*)

and just started checking (in order, from #1 to #5).

Paula Hawkins (The Girl on the Train)
publisher: Penguin Random House (PRH)
Amazon Author Central (AAC) page: yes
Goodreads Author page: yes 1325 followers
Twitter: yes @PaulaHWrites 3809 followers
Facebook: yes PaulaHawkinsWriter 955 likes
Website: yes PaulaHawkinsBooks

Comment: there is another Paula Hawkins, a politician, which is probably why the website isn’t just

Sejal Badani (Trail of Broken Wings)
publisher: Amazon’s Lake Union
Amazon Author Central (AAC) page: yes
Goodreads Author page: yes 2 followers
Twitter: not found
Facebook: not found
Website: not found

Comment: this book is a Kindle First pick (eligible Prime members typically get one Kindle First book a month free…sometimes it has been two, and other people can get it at a reduced rate). Clearly, that’s been a way to sales success in the Kindle store. The book actually isn’t released yet, so it’s possible some of the other elements will be in place by May 1st.

Orest Stelmach (The Altar Girl)
Amazon Author Central (AAC) page: yes
Goodreads Author page: yes 1369 followers
Twitter: yes @oreststelmach 7847 followers
Facebook: not found
Website: yes oreststelmach

Comment: this is also a Kindle First pick.

Melissa F. Olson (Boundary Crossed)
Amazon Author Central (AAC) page: yes
Goodreads Author page: yes 242 followers
Twitter: yes @melissafolson 2656 followers
Facebook: yes MelissaFOlson 491 likes
Website: yes melissafolson

J.S. Scott (No Ordinary Billionaire)
Amazon Author Central (AAC) page: yes
Goodreads Author page: yes 1552 followers
Twitter: yes @AuthorJSScott 8353 followers
Facebook: yes AuthorJSScott 61894 likes
Website: yes authorjsscott

Comment: that’s a lot of Facebook likes!

Looking at these top five, it’s clear that you don’t need social media to be a bestseller on Amazon…if you are a Kindle First pick. 😉

Excluding that factor, might sense here is that Goodreads (which is owned by Amazon) matters. I don’t have an author page there, and perhaps I should (I’m just on it as a reader).

I’m impressed with how J.S. Scott has done it, in part by creating the reasonable online “handle” of JSSCott. That’s consistently applied, which I think is a good thing…Facebook, the Website, and Twitter all use it.

Everybody in the top five has Amazon Author Central pages…I do think that gives you a legitimacy.

Interestingly, I’m not seeing that having a blog (separate from Twitter or your website) is a big thing. I do think that’s a danger for some writers…that they can put a lot of time and energy into the blog, and not produce books.

Certainly, I thought my focus would be on books, and it’s much more on this blog. I don’t think that’s a problem for me, though. I’m not trying to make a living just doing this, and the blog is fun, is a good creative outlet, and lets me connect with people, which I like.

However, I am starting to try to take a day a month off work as a writing day.

I’d like to be getting more books done.

I remember years ago when my Significant Other asked me what my retirement plan was and I said, “I plan to die at work.” 😉 I do like my job that much…as a trainer, I wake up on a weekday and say, “Oh boy, I get to go to work today!” As I’m fond of saying, though, I have a genetic abnormality: I’m an optimist. 😉

My Significant Other would like to retire some day, and I’ve started to get myself into that mindset. One thing that would be attractive to me about that would be writing more.

I would budget part of my time and energy into the social media part (assuming it exists in some semblance of what we have today…not planning to retire soon). I’d also just flat out write more.

I guess the advice I would give writers is to figure that you have a finite amount of time, energy, and creativity. You have to budget it: if a particular bit of social media is an investment where you’ll profit (that might be in more time, more energy, more creativity…or yes, money), then go for it. If not, you don’t need to be there…Amazon could always pick you. 😉

Let’s also do a quick poll:

What do you think? If you are an author, do you feel pressure to be on social media? As a reader, have you ever discovered an author on social media, and then become a reader of their works? Does having, say, a Goodreads Author page give someone more credibility for you? Do you feel like you have become more emotionally invested in an author because of reading their tweets? Feel free to tell me and my readers what you think by commenting on this post.

Join thousands of readers and try the free ILMK magazine at Flipboard!

When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.

2 Responses to “Bestselling Kindle authors and social media”

  1. Lady Galaxy Says:

    I’m not on Twitter or Facebook, but I’m hoping that #Bufo’s Left Gym Sock” is now trending on Twitter.

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