The most reviewed Amazon devices
There are a lot of things you can say (and think) about Amazon product reviews.
Might some of them be from “sock puppets” (fake people created by the product manufacturer to write good reviews)?
Could some reviews by for political purposes…say something is bad when really, you disagree with the philosophy of it or its creator?
Might some be compensated without the review reader’s knowledge?
However, I think that many, most likely the majority, of reviews are from people sincerely giving their opinions.
Actually, that doesn’t matter much when doing a comparison of the number of reviews of similar products. It seems likely that the noise to signal ratio is going to be similar for similar products.
When we are talking about Amazon hardware, though, we do need to take into account that they cover more than a seven year period, so it may be reasonable to assume that the general evolution of customer reviewing has an impact. My guess is that more recently introduced items might have more reviews for that reason.
With all of that taken into account, I still think that looking at the number of reviews for Amazon hardware can give us an indicator of customer engagement.
I think that more reviews suggests more engagement with the device.
I have been absolutely shocked at the number of reviews that the Amazon Echo has gotten in a time period which is less than two days: 16, 371 a time of writing!
There are different circumstances here, since only people who got an invitation could get the device directly from Amazon (some people bought them off eBay and that kind of thing), but this still seems huge!
Here are the number of reviews for other current Amazon hardware:
- Fire TV Stick: 43,379
- Kindle Paperwhite 2: 41,872
- Kindle Keyboard (Kindle 3): 42,733
- Amazon Fire TV: 29,415
- Kindle Fire HDX 7: 28,700
- Fire HD 7: 26.467
- Kindle Fire 1st generation: 23,722
- Kindle Paperwhite 1: 21,587
- Fire HD 6: 18,480
- Kindle 2: 18,260
- Amazon Echo: 16,371
- Kindle Fire 2nd generation: 14,289
- Mindle (my name for the fifth generation Kindle): 13,688
- Kindle Touch: 9,199
- Mindle Touch (my name for the current “entry level” Kindle): 9,197
- Kindle 1: 8,011
- Fire HD Kids Edition: 7,548
- Fire Phone: 7,231
- Kindle Voyage: 5,554
- Kindle DX: 5,272
- Kindle Fire HDX 8.9: 4,604
Update: I’ve added non-current models, and integrated them above.
I have to say, I found myself nodding in confirmation at some of the order above.
Clearly, there is some correlate with price. The least expensive item is at the top, pretty much (configurations matter) the most expensive at the bottom…but that isn’t a through line.
Numbers 1, 2, 4, and 5? I use those every day. Number 21? Yes, probably my least favorite one that I owned (it was quite big…mine was stolen in a home break-in, but I had it long enough to understand it pretty well).
The Echo is going to jump way up: remember, it hasn’t even been released to the general public yet.
It’s possible that I’ve missed something above, and I don’t have all the shadings, but I am finding it an interesting ranking!
What do you think? Does number of reviews even matter? If it does, is it a measurement of customer engagement in any way? Would you say that the rankings reflect in any way how much you engaged with these devices? Is the number of Echo reviews so skewed by the roll-out methodology that it is hyper-inflated…or deflated? Will the Echo become part of people’s lives, or is this mostly due to early customers being Prime members (and presumably, more aligned with Amazon)? Feel free to tell me and my readers what you think by commenting on this post.
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This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.