$20 off Mindle Touch and Kindle for Kids bundle: back to school deals

$20 off Mindle Touch and Kindle for Kids bundle: back to school deals

There are public schools in the USA that start in August (many Utah schools, for example), so this actually seems like appropriate timing. 🙂

As the former manager of a brick-and-mortar bookstore, I understand these “time themed” sales…and they are often very effective.

For many people, it feels like buying a book is not the default, as it is with some “serious readers”. 😉 For some of us, we look for a reason not to buy a book. For most people, they need a motivation to move to that “buy” position: time themes are a good reason for those folks.

Back to school is one: clearly, you are going to spend money when the kids start back to school, and that feels justified. In some ways, it’s an investment. We’ve seen the evidence that reading is actually associated with positive brain changes in children. Giving your child a better life clearly motivates many guardians…and then, of course, there are those who want their kids to take care of them in their dotage. 😉

Amazon has two deals right now on Kindle EBRs (E-Book Readers)…and they are both $20 off:

This is definitely, as I described it when it was on sale for this price in March, a serviceable device. It’s lit the same way as a p-book (paperbook): that is, it has no built-in light, and you would use a lamp to read it in an otherwise dark room.

What would you be “missing out on” if you bought this one rather than the next one up?

Well, the most obvious difference with the

All-New Kindle Paperwhite, 6″ High-Resolution Display (300 ppi) with Built-in Light, Wi-Fi – Includes Special Offers (at AmazonSmile: benefit a non-profit of your choice by shopping*)

is that it has a built-in “frontlight”, which makes it the most comfortable reading experience I’ve had…including paper.

It has the same basic screen technology as the “Mindle Touch”, but includes a light pointed at the screen (not at your eyes, like a backlit tablet/laptop/SmartPhone).

However, right now, you’d pay $60 more to have that frontlight…$119.

That might not be what you want to do all the time…you may just want something on which to read at the best price.

If you don’t do this one, when might we see a discount again?

Here are some possibilities:

  • When new models are announced (probably September)
  • Black Friday (the day after Thanksgiving) and other holiday sales)
  • Returns/gift card week (December 26th through January 2nd)
  • Valentine’s Day (February 14th)
  • Mothers’ Day (May)
  • Grads and Dads (June)
  • Prime Day (July 15th…I’m assuming that will become an annual thing)

I think they’ll keep this sale going at least through today, and perhaps for a few days…




6 Responses to “$20 off Mindle Touch and Kindle for Kids bundle: back to school deals”

  1. mdadoor Says:

    Are there ever any deals on the Voyager?



    • Bufo Calvin Says:

      Thanks for writing, mdadoor!

      Amazon has not tended to discount the Voyage. For example, it wasn’t on sale this last Valentine’s Day, when both the Mindle Touch and the Paperwhite were discounted.

      In terms of marketing, that makes some sense. People tend to buy the middle priced model (is some famous cases, companies have introduced a more expensive model of something never really intending to sell much of it, to increase the sales of what becomes the middle priced model…I don’t think that’s the case here, but it helps explain the psychology).

      However, we don’t know what will happen in the future. 🙂 Amazon might introduce a new Voyage at the same price as the current one, and discount the current one…they’ve done that before, too.

  2. Edward Boyhan Says:

    All schools here in Florida start up on Monday August 17th. In NH school starts on Sept 3rd (most of NE is viscerally opposed to schools starting before Labor Day).

    Seems like kids today get short changed 2-3 weeks of summer vacation from when I was a kid (:grin).

    Florida is currently running a sales tax holiday from 8/7 – 8/16 — although what qualifies is quite complex — the instructions to retailers runs to 3 pages (:sigh). Electronics less than $750 are exempt (though the list of the kinds of exempt computer items looks like it was written in the last decade of the last century (:grin) — no mention is made of kindles or ebook readers at all).

    I guess we are finally zeroing in on the $50 EBR (:grin).

    • Bufo Calvin Says:

      Thanks for writing, Edward!

      Interesting! I like the idea of the sales tax holday…although, clearly, it should include portables that can be used for school.

      I guess it’s a race: the $50 EBR versus the $50 novel. 😉

  3. Zebras Says:


    All the sale did was finally nudge me into buying the Voyage, was waiting and waiting for it to go on sale, and I thought about getting the Mindle Touch, but what I really like about my Mindle is the page turn buttons, I also need a lighted Kindle now. I carpool, and with my move, I end up waiting for my friend in a garage with motion sensor lights, and if I have to wait longer, I can’t turn them back on by waving my arm out the car window, I actually had to turn my car on and move it! So, I decided to skip over the touch and try the Voyage. Thinking of calling it Neelix. I think you’ll get the reference.

    • Bufo Calvin Says:

      Thanks for writing, Zebras!

      I think you’ll like the Voyage! As you know, you get thirty days with Amazon’s return policy, but I think you’ll find frontlighting quite pleasant.

      Yes, I get it…and I have been surprised that Ethan Phillips hasn’t worked more since.

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