#ForceFriday…and Amazon doesn’t make a star out of Star Wars books
Today is “Force Friday”, which is basically a way to introduce new merchandise to tie into the upcoming Star Wars movie.
There are long lines at stores, some of which opened at midnight.
I figured Amazon would have a big promotion on it, and they did…right on the home screen.
They featured toy lightsabers, collectibles, videos, clothing…even home and kitchen (Death Star ice cubes, anyone?).
You know what wasn’t featured?
This despite the fact that Aftermath by Chuck Wendig was released today, and will likely be a New York Times bestseller (as some other official Star Wars books have been before).
I’m away from my resources, so I may add in links later, but there are well over 2,000 results in a search for “Star Wars” in the USA Kindle store. There are nearly 700 in Kindle Unlimited (although this week generally be unofficial).
Star Wars novels have been an important part of the merchandising since the beginning, and, well, a long time ago, in Seattle far, far, away, Amazon was a bookstore.. 😉
That doesn’t mean Amazon doesn’t have Star Wars books…as I mentioned, they have thousands. It just means they aren’t featuring them.
Books, generally, are a low profit item…especially if you are discounting them. That’s part of why we see the putative physical bookstores (I’m a former manager of one) like Barnes and Noble and Books-A-Million reporting growing profits for non-book items.
Also, books may not be that much of an impulse item on the website…book buyers may seek them out more specifically than a new toy, and may order then directly from their devices (although I didn’t see a link there, either).
May the Force be with you…even if the books aren’t on the front page. 😉
One other thing…I tweeted today about some of the things that Alexa (the “parse-onality of the Amazon Echo) knows about Star Wars with one of the Alexa hashtags I created…#alexaknows…the other one is #teachalexa.
If you have an Echo, try saying…
“Aren’t you a little short for a stormtrooper?”
“That’s not a moon…” (I’ve heard more than one answer.)
“Did Han shoot first?”
“May the Force be with you.”
There is at least one more, but it might be a bit too spoilery in a post. 😉
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.