#ForceFriday…and Amazon doesn’t make a star out of Star Wars books

#ForceFriday…and Amazon doesn’t make a star out of Star Wars books

Today is “Force Friday”, which is basically a way to introduce new merchandise to tie into the upcoming Star Wars movie.

There are long lines at stores, some of which opened at midnight.

I figured Amazon would have a big promotion on it, and they did…right on the home screen.

They featured toy lightsabers, collectibles, videos, clothing…even home and kitchen (Death Star ice cubes, anyone?).

You know what wasn’t featured?


This despite the fact that Aftermath by Chuck Wendig was released today, and will likely be a New York Times bestseller (as some other official Star Wars books have been before).

I’m away from my resources, so I may add in links later, but there are well over 2,000 results in a search for “Star Wars” in the USA Kindle store. There are nearly 700 in Kindle Unlimited (although this week generally be unofficial).

Star Wars novels have been an important part of the merchandising since the beginning, and, well, a long time ago, in Seattle far, far, away, Amazon was a bookstore.. πŸ˜‰

That doesn’t mean Amazon doesn’t have Star Wars books…as I mentioned, they have thousands. It just means they aren’t featuring them.

Why not?

Books, generally, are a low profit item…especially if you are discounting them. That’s part of why we see the putative physical bookstores (I’m a former manager of one) like Barnes and Noble and Books-A-Million reporting growing profits for non-book items.

Also, books may not be that much of an impulse item on the website…book buyers may seek them out more specifically than a new toy, and may order then directly from their devices (although I didn’t see a link there, either).

May the Force be with you…even if the books aren’t on the front page. πŸ˜‰

One other thing…I tweeted today about some of the things that Alexa (the “parse-onality of the Amazon Echo) knows about Star Wars with one of the Alexa hashtags I created…#alexaknows…the other one is #teachalexa.

If you have an Echo, try saying…

“Aren’t you a little short for a stormtrooper?”
“That’s not a moon…” (I’ve heard more than one answer.)
“Did Han shoot first?”
“May the Force be with you.”

There is at least one more, but it might be a bit too spoilery in a post. πŸ˜‰

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

4 Responses to “#ForceFriday…and Amazon doesn’t make a star out of Star Wars books”

  1. Lady Galaxy Says:

    So are you gonna put Alexa on mute for that Star Wars spoiler! πŸ˜‰

    • Bufo Calvin Says:

      Thanks for writing, Lady!


      Well, I know the plot point, so I’m okay with that. I don’t think the neighbors would hear me say it…and just Alexa’s response wouldn’t be enough to give it away.

      This particular spoiler was “above the fold” on the San Francisco Examiner…you couldn’t avoid seeing it in the newspaper racks. I never bought the Examiner again after that…

  2. Edward Boyhan Says:

    This is a kind of movie trivia “what might have been” comment. Yesterday, you made oblique reference to “Flash Gordon” — one of my favorite flicks from the early 80’s ( even though it was widely panned by just about every critic on the planet — it has come up in the world critic-wise more recently). I really like the heavy primary colors palette, and of course the soundtrack was to die for (I also liked the Saturday afternoon serials starring Buster Crabbe from the 30’s — complete with matchhead rocket motors :grin).

    Anyhow, in the run up to Flash’s production, George Lucas attempted to secure the rights to the film (from Dino DiLaurentis I think). He failed in that effort, and turned instead (wait for it) to “Star Wars” (:grin).

    Also in the “might have been” category Tom Selleck was under serious consideration for the Harrison Ford role, but he was already committed to doing Magnum PI (:grin) — somehow I can’t see Selleck as Han Solo :D.

    • Bufo Calvin Says:

      Thanks for writing, Edward!

      I never quite know what pop cultural references are going to land with somebody. I mentioned Doc Savage at work recently, and was really surprised when someone else was a big Doc fan.

      I mentioned your comment to my Significant Other while we were at the dog park today (I see comments right away usually, but can’t always reply right away).

      I like that movie, too. Yes, the Queen music was part of it…but I was also excited that Richard O’Brien was in the movie. πŸ˜‰ I enjoy the original serials, too. I think, though, we might not have had the Sam Jones version if there hadn’t been that successful softcore porn spoof, Flesh Gordon, in the 1970s.

      You are correct: it was a DDL production. Dino De Laurentiis was an…interesting moviemaker. I remember when there were protests about the 1976 King Kong version (with Jessica Lange): one of the protest signs said, “Dino De Laurentiis Is Non Compos Mentis”. I have participated in protests, although I wouldn’t be ad hominem like that…however, the literacy of the sign amused me. πŸ™‚

      There are a lot of those recasting stories in Hollywood, which sometimes suggest that carefully calculated plans are sometimes not as effective as having to adjust. At work, I like to say, “I love chaos.” I like walking into a classroom when I haven’t been given enough time to prepare.

      You have to be a bit careful…it sometimes turns out that those stories are false, perhaps because the actor’s own people floated it. From what I’ve seen, Ronald Reagan wasn’t really in the running for Casablanca. Shirley Temple may not have been prevented from doing The Wizard of Oz by contract issues. I think the actual story on Tom Selleck is that he was considered for Indiana Jones rather than Han Solo. You might enjoy this sight:


      It lists some people considered for Han Solo…but Tom Selleck isn’t one of them. Would you believe…Sylvester Stallone? I don’t know of those are accurate, though.

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