Amazon reportedly offering Prime month-to-month, and separate Prime video only option
More to follow, but Amazon is reportedly offering month to month membership to Prime starting Monday morning, $10 99 per month. There would also be a separate $8.99 a month Prime video only option. That would compete directly with Netflix and Hulu. This may be very popular, especially around the holidays. The annual membership would still be available and that would make it at a considerable savings over month-to-month.
Update: I’m surprised that there hasn’t been an Amazon press release on this yet, but I’ve been able to see the terms by logging out of Amazon, then going to Amazon Prime, and following the workflow as though I wanted more information on the thirty-day free trial.
That means this is real…and it’s really significant.
There are now three plans:
- $8.99 a month for just Prime Video
- $10.99 a month for full-featured Prime
- $99.00 for a year of full-featured Prime (a roughly 25% discount)
The $8.99 a month means that Prime Video is going head-to-head against Netflix (which ranges from $7.99 without HD or Ultra HD and only screening on one screen at once to $9.99 for Standard ((which is reported the most popular)) which includes HD and screening on two screens at once to Premium for $11.99, which has Ultra HD and screening on up to four screens) and Hulu (which $7.99 with commercials, $11.99 without them).
We subscribe to, and use, all three.
While much of the reporting has been about the Prime Video only option, the month-to-month Prime seems like it could also have a very large impact.
It’s a big plus for Amazon if people buy a month and then stick with it.
It’s not so good if people cancel their annual memberships (or don’t renew them), and then only subscribe to it during heavily shipping periods, like the holidays or back to school.
Prime membership has been like a gym membership for Amazon: they sell potential, not actual use. 😉 Some people may go months without using their Prime membersips…which means Amazon gets the money that month for nothing. Arguably, though, Amazon is covered that way for the heavy shipping months.
I checked the
page, and at this point, you can still only give the annual membership.
I would give one month memberships, if I could. It’s perfect for co-workers, for example. I think I can say I would give many more one-month memberships to
though. Hard for me to imagine a much better $9.99 gift for a child than unlimited access to over a million books!
What do you think? Is the month to month Prime Video a challenge to Netflix? Hulu (I think this is less the case…for us, Hulu is more about current TV shows)? Would you subscribe and subscribe repeatedly to Prime to only use it when you need to do a lot of shipping? Will people who subscribe month to month just tend to stay with it…perhaps earning Amazon more money than the annual membership they’ve been selling? Feel free to tell me and my readers what you think by commenting on this post.
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