Amazon’s 2nd annual Prime Day is coming July 12th!

Amazon’s 2nd annual Prime Day is coming July 12th!

I guess you really know you’ve made it when you can make up your own holiday…and enough people celebrate it so it gets to a second year. 😉

Amazon did that last year with

Prime Day (at AmazonSmile: benefit a non-profit of your choice by shopping*)

which was on July 15th, 2015.

This year it is on July 12th (the second Tuesday…last year it was the third Wednesday, so we can’t predict for next year).

It was big…really big. According to Amazon peak sale rates were higher than for Black Friday (the day after Thanksgiving, traditionally the biggest shopping day of the year in the USA).

They said they sold 4,000

Amazon Echo (at AmazonSmile: benefit a non-profit of your choice by shopping*)

in fifteen minutes.

One of the best deals last year was a discount on

Kindle Unlimited (at AmazonSmile: benefit a non-profit of your choice by shopping*)

It worked out to $5.99 a month for the best deal…a great savings over the normal $9.99! Look for that again this year, at least on July 5th and July 12th.

So, what is Prime Day?

Very simply, it is special sales just for

Amazon Prime (at AmazonSmile: benefit a non-profit of your choice by shopping*)


The advice I gave last year

Get the most out of Prime Day

look to me like it should all still be valid.

In this year’s press release

Prime Day 2016 – More Than 100,000 Deals Worldwide Exclusively for Prime Members on July 12

they give us some hints.

One of the biggest thing is that, although it is Prime Day, they are going to have things happening starting tomorrow (July 5th) and running through the 12th.

I expect it will be even bigger this year. Prime members (even those on a free trial month) in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, Belgium, and Austria will have more ways to access…including through Echo devices.

There are special promotions for listening to Prime Music, uploading pictures…details are on that

Prime Day (at AmazonSmile: benefit a non-profit of your choice by shopping*)

and they may add new ones throughout the week.

I’ll be keeping an eye on it…my Amazon sense is tingling!  😉

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All aboard our new The Measured Circle’s Geek Time Trip at The History Project!

* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) By the way, it’s been interesting lately to see Amazon remind me to “start at AmazonSmile” if I check a link on the original Amazon site. I do buy from AmazonSmile, but I have a lot of stored links I use to check for things.

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.

2 Responses to “Amazon’s 2nd annual Prime Day is coming July 12th!”

  1. Aaron Says:

    Do you think they will offer deals on Fire Tablets? I am thinking about getting a Fire HD 10 and I wonder whether I should wait.

    • Bufo Calvin Says:

      Thanks for writing, Aaron!

      Highly likely, although it’s harder to say which ones might be on sale. If you can wait about a week, I would. 🙂 On the other hand, you generally have thirty days to return an Amazon device (although if it is behaving as advertised, you would pay the return shipping), so they usually will credit you the difference within thirty days of purchase…no guarantee that you wouldn’t have to send one back and buy the new one.

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