Good E-Reader: Amazon releasing color EBR perhaps this year
I am going to put this in the “strong rumor” category, even though it seems to come from one source:
That’s because it’s a source I like who is writing with confidence.
According to the post, Amazon will likely release an 8″ color Kindle EBR (E-Book Reader…not a backlit tablet, like a Fire) utilizing Liquavista for the holidays this years.
There have been rumors about this almost since the Kindle was announced in November of 2007, and they picked up more when Amazon bought
in 2013 as related in this
So, does all this pent-up demand for a color Kindle mean guaranteed success?
You see, since the Kindle was released, Amazon has also started selling
You can get a full color Fire tablet for less than the least expensive grayscale Kindle…about $30 less.
In fact, on the
the most popular Fire tablet is more popular than the most popular Kindle EBR, which is the
Those are both behind the
The obvious question: why introduce a color EBR when you already have a color reading device?
Well, EBRs usually have some real advantages over backlit tablets, the two biggest ones being perhaps the much, much longer battery charge life and the ability to read it in bright sunlight. An EBR with equivalent colors to a backlit tablet, but with the performance capabilities of a Kindle, would be a big hit…provided the price was acceptable to consumers.
Aye, there’s the rub!
The ability to produce some sort of color EBR has been around for years, but nobody has done it successfully in the market.
I would buy it, partially to be able to write about it for you…but I’d also be curious about it myself! I’m looking forward to getting the
which has audio via Bluetooth, restoring text-to-speech to a current model Amazon EBR. I’m expecting to write about it before Monday (should be in my hands Friday). I’m assuming new models will have that capability as well.
I haven’t bought the Oasis, because you can’t buy it without an animal leather cover at this point, as I wrote about here:
I would otherwise, despite the relatively high cost.
The Oasis is number #41 on the Amazon devices list…it had done well initially, but it looks like demand might have slackened. It’s possible that the market for a nearly $300 EBR just wasn’t that big.
That’s going to be the key for a new color Kindle, if Amazon does introduce one: the price.
If the color Kindle is close to an equivalent grayscale Kindle, I think people will pay the difference for the most part. If not…
What is “close to” specifically? I thought I’d get a sense of that from you. In this poll, assume everything else is pretty much the same (including battery charge life, which would be quite a technical accomplishment).
Again, this is only a rumor. However, Good E-Reader is more tied into the European market than I am, and Liquavista was a Dutch company, so they could have good sources on this. My intuition is that they are probably right, although not necessarily this year (even though that would be good timing, and seems more probable than waiting for next year).
What do you think? Would you care about a color EBR? What makes that attractive to you? What if the color was muted compared to a Fire tablet? What if it cut battery charge life down to, oh, a week (at an hour reading a day)? Feel free to tell me and my readers what you think by commenting on this post.
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* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. Shop ’til you help! By the way, it’s been interesting lately to see Amazon remind me to “start at AmazonSmile” if I check a link on the original Amazon site. I do buy from AmazonSmile, but I have a lot of stored links I use to check for things.
This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.