Geekwire: Amazon secret product launch this Sunday (7/31) at midnight
Thanks to Len Edgerly of
for the heads up on this
The thrust of the story is this:
Amazon Flex drivers, who are sort of like Uber drivers for Amazon packages, have been asked about an opportunity to deliver a new, secret product from midnight to 2:00 AM this upcoming Sunday (July 31st).
First, this does appear to be a physical item, obviously…a digital item wouldn’t require drivers.
There is a very hot item due to be released on 7/31:
The hardback is a physical item…that’s hardly a secret, though.
Could it be an Amazon device…maybe the rumored color Kindle EBR (E-Book Reader…not with a backlight, like a tablet or a phone)?
That is a possibility, although Amazon usually does pre-orders on something like that . They could, though, do a limited, first come , first served sort of thing…maybe limited to Prime members, maybe even only on a limited special offer on Fire devices.
If that group was sort of like a “beta” group, seen as doing the testing, that might mitigate the bad feeling some people had about the Amazon Echo roll-out, where some customers who ordered it waited months.
If it’s a new Amazon device, I could see it being an augmented or Virtual Reality headset…I’ve speculated about that before. If it tied into Pokémon Go, that could get a lot of publicity.
I find it unlikely that it would be an EBR or a tablet…they have had a way of doing those before, and this isn’t it.
I would guess it is something technologically complex, that will have a non-Amazon supply chain, where Amazon wants feedback before a general release.
Is there a non-Amazon item it could be?
I can’t think of anything big enough…hm, Microsoft Hololens?
What do you think? What will be this “secret product” (if it reallv happens…intuition is that it will) be?
Feel free to tell me and my readers what you think by commenting on this post.
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* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. Shop ’til you help! By the way, it’s been interesting lately to see Amazon remind me to “start at AmazonSmile” if I check a link on the original Amazon site. I do buy from AmazonSmile, but I have a lot of stored links I use to check for things.
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