Geekwire: Amazon secret product launch this Sunday (7/31) at midnight

Geekwire: Amazon secret product launch this Sunday (7/31) at midnight

Thanks to Len Edgerly of

The Kindle Chronicles podcast

for the heads up on this

GeekWire story by Taylor Soper

The thrust of the story is this:

Amazon Flex drivers, who are sort of like Uber drivers for Amazon packages, have been asked about an opportunity to deliver a new, secret product from midnight to 2:00 AM this upcoming Sunday (July 31st).


First, this does appear to be a physical item, obviously…a digital item wouldn’t require drivers.

There is a very hot item due to be released on 7/31:

Harry Potter and the Cursed Child – Parts I & II (Special Rehearsal Edition): The Official Script Book of the Original West End Production (at AmazonSmile*))

The hardback is a physical item…that’s hardly a secret, though.

Could it be an Amazon device…maybe the rumored color Kindle EBR (E-Book Reader…not with a backlight, like a tablet or a phone)?

That is a possibility, although Amazon usually does pre-orders on something like that . They could, though, do a limited, first come , first served sort of thing…maybe limited to Prime members, maybe even only on a limited special offer on Fire devices.

If that group was sort of like a “beta” group, seen as doing the testing, that might mitigate the bad feeling some people had about the Amazon Echo roll-out, where some customers who ordered it waited months.

If it’s a new Amazon device, I could see it being an augmented or Virtual Reality headset…I’ve speculated about that before. If it tied into Pokémon Go, that could get a lot of publicity.

I find it unlikely that it would be an EBR or a tablet…they have had a way of doing those before, and this isn’t it.

I would guess it is something technologically complex, that will have a non-Amazon supply chain, where Amazon wants feedback before a general release.

Is there a non-Amazon item it could be?

I can’t think of anything big enough…hm, Microsoft Hololens?

What do you think? What will be this “secret product” (if it reallv happens…intuition is that it will) be?

Feel free to tell me and my readers what you think by commenting on this post.

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* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) By the way, it’s been interesting lately to see Amazon remind me to “start at AmazonSmile” if I check a link on the original Amazon site. I do buy from AmazonSmile, but I have a lot of stored links I use to check for things.

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.

7 Responses to “Geekwire: Amazon secret product launch this Sunday (7/31) at midnight”

  1. Tom Semple Says:

    I have no idea what it could be. A Liquavista device at last? But I wonder how people will react to middle of the night deliveries.

    • Tom Semple Says:

      BTW I don’t see corroboration at The Kindle Chronicles. Rather Len is going to Seattle to interview JeffB. Whether that includes an announcement coinciding with the GeekWire story remains to be seen.

      • Bufo Calvin Says:

        Thanks for writing, Tom!

        The heads-up came from Len (at TKC) either retweeting or perhaps flipping an article so that I saw it in my morning Flipboard read. I still count that as a heads-up from Len.

    • Bufo Calvin Says:

      Thanks for writing, Tom!

      In terms of midnight deliveries, we aren’t asked to sign for deliveries, typically. I’m not sure how often people would be impacted by it…it would be more that it would be on the stoop (or equivalent) when they woke up. However, our dogs would likely wake us up. I would have guessed someone would ask for midnight delivery, but I didn’t see anyway to do that.

  2. Amazon’s Q2 financials: even better than Q1! | I Love My Kindle Says:

    […] Geekwire: Amazon secret product launch this Sunday (7/31) at midnight […]

  3. Tom S Says:

    So it is the new Harry Potter book getting delivered, nothing more.

    • Bufo Calvin Says:

      Thanks for writing, Tom!

      Have you actually seen one of the drivers or a customer saying that, or is that an assumption because we haven’t heard anything else?

      Typically, when a major new Amazon device comes out, the press release includes testimonials from people who have already been using it. That means they get it secretly, and are most likely sworn to secrecy.

      Delivering something at midnight be added secrecy…less likely to be stolen or seen if someone knows to receive it then.

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