E-book sales are dropping…off the radar
You could easily read the numbers in this
reporting on sales figures from the AAP (Association of American Publishers) comparing February 2016 to February 2015, and conclude that e-books were, perhaps, just a fad.
Sales of children’s/Young Adult e-books were down 41.7%.
E-book market share in that very important segment dropped almost 5%.
In the adult trade segment (what you would have bought in a bookstore…not textbooks and such), e-book sales declined more than half again as much as the hardbacks in that segment.
Yes, you could think it is all doom and gloomy…and the “only paper books are real books” hardliners could start doing their “I told you so!” dance.
I think there are two major contributing factors to these numbers which don’t indicate a decline in people reading e-books.
First is that so many books are published by non traditional publishers now, and they simply may not be tracked in these numbers. The AAP has never asked me how many books I’ve sold. 😉
Not even a quarter of the top twenty bestselling Kindle books in the USA are from the biggest traditional publishers.
So, even though the AAP got reports from more 1,000 publishers, I doubt that’s anywhere near the majority of e-book published each month.
It might not be a decline in e-reading; it might be an artifact of the reporting methodology.
The second big factor is the rise of at least Amazon’s subser (subscription service):
My guess is that the “borrows” in those programs aren’t counted…and they probably shouldn’t be, since they aren’t sales.
That might be having an impact on the measured sales, if people who would have bought an individual e-book are instead reading some of them through KU and others…that might be an overall increase in e-book reading, although I don’t know that, of course.
My guess? E-book reading is here to stay. 🙂
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This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.