Amazon’s first “Digital Day” is here…and there are some great deals!
During the holiday season, Amazon had repeated discounts on their devices. It was impressive how they kept those going…not in “flash sales” where people might have missed the opportunity, but ongoing significant savings on their most popular items.
Now that millions of people have the devices, they need to start using them…and that means content.
To be clear, I don’t think that Amazon needs people to buy a lot of content to make a profit on those devices…it’s not about that. The profit on digital content tends to be quite low. Amazon needs people to be customers, and ideally wants them to be Prime members. Then, they buy physical items (what I call “diapers and windshield wipers”) where more profit is made. They also become Amazon’s most important “product”: happy customers. 🙂 I call them a product, because Amazon can make a lot of money selling access to them (in terms of advertising, a marketplace for third party creators and distributors, payment services, and so on).
I think that’s one of the points of
Get people as deeply embedded with Amazon on possible.
If I could make every single payment to every single person/entity to whom I own money, from the IRS to the dentist to my local restaurant, through Amazon, I’d be ecstatic. I trust Amazon to handle my payments, and I’d just as soon not keeping giving out my information to other groups.
This is also something different from what I would see when I was a brick-and-mortar retail manager (bookstore, gamestore). This isn’t a “clearance”, really, since these are digital items. There is some effort to maintain storage and access to digital content (check many people’s e-mail inboxes to see), but it’s not like storing physical items in a rent-expensive store. Some of the items could have a limited sales cycle…if a videogame puts out a new version every year, for example, you might want to push the 2016 edition before the 2017 edition comes out…a bit like cars.
Interestingly to me, the extended sale they did on
isn’t happening today, and there are no device deals (beyond a bundle).
There are some discounts on services, and that makes sense as well.
So, what do they have? Let’s start at a high level:
- “Top 2016 Kindle Authors $3.99 or less”…David Baldacci, James Patterson, Michael Connelly, Nicholas Sparks (including The Notebook): these are continuing some great sales they’ve been having lately! You can find them at that Digital Day link, or as today’s Kindle Daily Deal (at AmazonSmile…benefit a non-profit of your choice by shopping*)
- Best of 2016
- “Pass the Popcorn”
- 50% off or more
- “build, battle & game on”
- more for your money
- “start here content for new devices”
- family time
- “spin, swipe & play”
- “dollar deals”
- digital day featured deals
Now, some specifics:
- $10 towards Amazon Music Unlimited (this one is just free, and follows the normal thirty day free trial)…you are not then committed to continue with the service. They say this is while “supplies last”. I’ve been happy with the music included with my Amazon Prime: it rarely doesn’t have something I want. However, this is tempting to try it out…
- Rent 24 movies for ninety-nine cents each: The Shallows, The Hangover, The Outsiders, The Neverending Story, Magic Mike, each of the Lord of the Rings and the Hobbit movies (ninety-nine cents each, not for all of them)
- Up to $10 off your first three Lyft rides
- 95% off Office Suite Premium
- Free Iron First Graphic Novel
- spend $50, get $15 off an Airbnb gift card (code: AIRBNB15)
- 67% off three months of Tidal Premium (note that this is a direct competitor to Amazon Music Unlimited)
- $5 to spend when you purchase Minecraft: Pocket Edition
- $5 albums, including Michael Jackson Number Ones, Journey’s Greatest Hits, The Best of Simon & Garfunkel, Gunslinger by Garth Brooks, Hero by Maren Morris, We Got It from Here by a Tribe Called Quest
- 50% off Image Comics sale (which includes The Walking Dead and Saga…6,000 titles on sale through January 2)
- First month free then 50% off next 5 months on Daily Burn streaming workouts
Some of these are going to look confusing, because they are discounts on in-app purchases. For example, when you click or tap on Daily Burn, all you see is that it is a free download…the discount is on the membership you purchase within the app.
There are some things today that seem to me to really make sense…freebies, and things you would only use once (like 2016 tax preparation software).
For other types of content, I think this is a great time to assess whether a subser (subscription service) might make more sense. Should you buy e-books on sale…or consider buying access with Kindle Unlimited (at AmazonSmile: benefit a non-profit of your choice by shopping*)…or just go with what you get included with your (likely) Prime Membership with Prime Reading (at AmazonSmile: benefit a non-profit of your choice by shopping*)? When I see an exciting opportunity to get a bargain, one of my first reaction is generally, “Is there a way I can avoid spending money completely in this situation, and end up feeling that was a better deal? Is there an alternative deal available?”
I would say check out the sale. I’d appreciate you letting me and my readers know if you do feel like you got a deal…or if you have an alternative suggestion…by commenting on this post.
I’ll also be interested to see if other businesses do sales do compete. In the past week, I’ve made a $30 purchase for content outside of Amazon, and gotten free content from that source. Yes, this is a tease, but I’ll write more about that soon…and why I think Amazon may be in that business in a significant way in the next year.
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When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. Shop ’til you help! By the way, it’s been interesting lately to see Amazon remind me to “start at AmazonSmile” if I check a link on the original Amazon site. I do buy from AmazonSmile, but I have a lot of stored links I use to check for things.
This post by Bufo Calvin originally appeared in the The Measured Circle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.