Amazon Shopping comes to Fire TV…but you can’t buy Kindle books

Amazon Shopping comes to Fire TV…but you can’t buy Kindle books

This was both a very big positive and a disappointment…although that disappointment does bring up what has seemed to me for years to be a simple change Amazon could make.

While they (somewhat surprisingly) didn’t make a big deal about it, the product page for

Amazon Shopping for Fire TV devices (at AmazonSmile: benefit a non-profit of your choice by shopping*)

says it was released May 24th. I find that a bit unlikely, since there are only 27 customer reviews at the time of writing (with a 4.3 out of 5 stars average).

This is an app tailored for the Fire TV family:

So, what happens is that you can shop at Amazon…on your TV.

To me, this is actually a big deal.

There are times when my Significant Other and I are sitting on the couch, both looking for basically the same thing at Amazon (we recently had to buy a new vacuum cleaner, for example…the old one broke). I might be on my laptop with it on the arm of the couch, and my SO is on a Kindle Fire.

When one of us finds something, we show our device to the other person…that can be awkward.

If we had the Amazon shopping app up on the Fire, we could easily both look.

It also happens that I see something on a TV show, maybe on the news, but maybe in a documentary or a fiction program, and want to buy it. I might hear about a book, or see some cool toy being demonstrated. 🙂

The book thing brings up my disappointment: I checked several Kindle editions, and it would say, “This item is not available on Fire TV.” I get that you can’t read the book on Fire TV (although that might be nice with a coffee table type book or a kids’ book), but I should be able to buy it that way. I can buy the physical book, just not the e-book.

After all, we can specify a default download device by going to (at AmazonSmile*)

going to Your Devices, finding the device we want, clicking or tapping the Actions ellipsis (…) and setting it as the default.

A book I bought on Fire TV could simply be delivered there.

However, I have always wanted to option to just books I buy put initially into the Amazon Cloud, without specifying a device.

One argument against that might be that they don’t know if you have a compatible device then (although they do know…they would have to look differently)…but why can’t I buy something for which I don’t have a device now, but might have one later?

It might have something to do with the licensing with the publishers, I suppose.

Outside of the Kindle book thing, I think they’ve done a nice job with the implementation.

The first thing you see (the first time you go in, at any rate…it seems to remember where you were) is a number of panels for special features. I saw (in this order…but you might not):

  • Our Guide to Spring Dresses
  • echo dot (capitalized that way)
  • Outdoor Living (looked like it would include what we call “garden dwellers”…and we do buy those)
  • top 100 TOYS
  • It’s Play Time (dog toys…another thing we buy)
  • New Ideas for the Style Star
  • See life from a new perspective (photography drones)
  • Go Explore (gear up)
  • Smart and Secure (Smart Home Devices)
  • Outdoor Entertaining
  • Discover Peg and Awl
  • Treat your pet
  • TECH toys
  • Yard Prep & Gardening (we recently bought a pole saw)
  • 10 Key Men’s Pieces for Spring (Amazon Fashion)
  • Star Wars Vehicles
  • The Everyday Men’s Suit
  • Snap, Print, Share
  • Capture different (GoPros)
  • Fill your home with music (wireless and Bluetooth speakers)
  • Music the way it was meant to sound (Bluetooth headphones…I’ve bought a couple of cheap pairs)
  • Pools & Leisure
  • Amazon’s Choice (musical instruments)
  • Desktops for all your needs
  • Laptops for all your needs

This certainly seems to me like it is based on our previous purchases (and browsing), but it might be a massive coincidence…if somebody gets a chance to check to see if they see the same panels, I’d appreciate you letting me know.

Beyond those featured sales, there are two more discovery options.

One is Search. It’s a “click a letter”style, oddly: this seems like a great place for speech recognition. However, if they do port this over to Virtual Reality, it would work well for that (clicking by “eye gazing”, perhaps).

The other one, and this very useful and the work around for the Kindle books, is our Amazon “wish lists”…although, only the ones we’ve made public (but public by invitation). I also get that…they say it is for privacy, and that makes sense, since otherwise, anybody with access to the TV could see it. You might have a wish list for the gifts you’ve already bought for the season, for one thing.

There was also a Settings choice in the top navigation…you couldn’t really set anything there, but it did have the legal terms. The version number of the app is, and they gave a feedback e-mail address: That’s an interesting choice…not “Fire TV”, but just “tv”.

It said, “Hello, Bufo” in my top right corner, and I thought I could perhaps select that to sign in as someone else, but that didn’t appear to be the case. The Fire TV is already signed into an account, and I assume it uses that.

I’m pretty impressed with this, outside of the Kindle book purchase limitation!

Bonus story:

I started writing this one this morning, and then I saw this news. I flipped it into the I Love My Kindle Flipboard magazine, and then not too long afterwards, a reader alerted me via private e-mail (thanks, reader!).

CNN Money story by Julia Horowitz: “Amazon Prime debuts discount for people on government benefits”

Here’s the key point:

“To receive the discounted Amazon Prime membership [$5.99 a month instead of $10.99], buyers will need to have an Electronic Benefits Transfer card. They’ll have to re-register every 12 months, and can do so a total of four times.”

Now, $5.99 still seems like it might be a challenge, but for people at a certain disposable income level, this could be really significant. I didn’t see that you could gift it at that discount, but you could, I suppose, give someone who qualified the money separately.

This is one of those things that Amazon doesn’t have to do. They do get Public Relations benefits out of it, and perhaps, someone who used while receiving benefits might eventually become a full price Prime member (and regardless, might buy things they need at Amazon instead of a brick-and-mortar), but I do think it is nice.

This blog isn’t just about what I think, though. 🙂 I’m curious about what you think: will you shop on your TV? Why does Amazon want us to only buy Kindle books from a device which can read them? What do you think of the discounted Prime for people on benefits? Feel free to tell me and my readers what you think by commenting on this post.

My current Amazon Giveaway

Amazon Giveaway for And Then There Were None!

Winner:Randomly selected after Giveaway has ended, up to 1 winner.
Requirements for participation:
Resident of the 50 United States or the District of Columbia
Follow @TMCGTT on twitter
18+ years of age (or legal age)

Start:May 12, 2017 6:24 PM PDT
End:Jun 11, 2017 11:59 PM PDT


Join thousands of readers and try the free ILMK magazine at Flipboard!

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* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

2 Responses to “Amazon Shopping comes to Fire TV…but you can’t buy Kindle books”

  1. Man in the Middle Says:

    My concerns about the discounted Prime memberships for the poor are: 1) that it might end up tempting them to buy things they can’t afford, and 2) that it might be difficult for some of them to safely receive packages.
    At the same time, it’s also possibly a good way around the problem of food deserts. For instance, the recovering alcoholic mom of one of our foster kids had nowhere to go to buy diapers for her newborn within a mile except to the liquor store next door to her shelter.

    • Bufo Calvin Says:

      Thanks for writing, Man!

      I think that risk of buying things you can’t afford is probably considerably greater for people who would not qualify for this offer than for people who would. 😉 Receiving the packages is definitely an issue: I have relatives who are doing well who don’t have packages delivered to their homes (that includes us) because of that risk. It’s not going to work for everybody, but it might work well for the working poor.

      This doesn’t apply to Amazon Fresh, but there are plenty of things that fit your scenario that come through regular Amazon Prime. Perhaps even affected more would be “book deserts”…I’ve written about neighborhoods (even entire towns) where there are no bookstores. This might make it much easier for a child to get a required book for school in that situation, in addition to perhaps personal reading (especially reference books…you usually can’t buy a dictionary at a 7-11).

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