Prime Day is July 11th…and 40% off Kindle Unlimited is available now

Prime Day is July 11th…and 40% off Kindle Unlimited is available now

In this

Amazon press release

they announce the third annual

Prime Day (at AmazonSmile: benefit a non-profit of your choice by shopping*)

This is an Amazon-created mid-year “holiday” which has been very successful for them. It has great deals for people who are

Amazon Prime (at AmazonSmile: benefit a non-profit of your choice by shopping*)


Some deals are short-lived…but some are starting now (even though we are more than ten days away).

This is a case where you can save a lot of money, but do have to watch your impulse control. 😉 Just because it’s on sale doesn’t mean it’s a bargain…if you aren’t really going to use it. That said, we have saved a lot of money on things we would have bought anyway.

Saving up to 40% off on

Kindle Unlimited (at AmazonSmile: benefit a non-profit of your choice by shopping*)

is one great example!

You can order right now, and you can give it as a gift.

  • 6 months is $44.95 versus $59.94 (these are USA prices)
  • 12 months is $80.32 versus $119.88
  • 24 month is $143.86 versus $239.76

This is what Amazon says about restrictions:

Kindle Unlimited offer is limited to one per account. This offer is available to Prime Members only and is a limited-time deal starting at 12:00 am PST 6/29/2017. Customers who have purchased multiple prepaid plans that are currently associated with their Amazon accounts are not eligible. For existing monthly Kindle Unlimited subscribers who redeem this offer, automatic renewals will be temporarily suspended for the duration of the prepaid subscription purchased and will automatically restart at its conclusion. You may gift a subscription purchased via this offer. If a gifted subscription is returned, your refund will equal the amount you paid for the subscription, subject to applicable refund policies

I’m not quite sure what that “multiple prepaid plans” exclusion means…I’ll have to check. We have one plan associated with our account, but we have purchased it more than once. My guess is we can get the discount, but I’ll confirm.

If you’ve been curious about Amazon’s Music Unlimited, Prime Members can get four months for $0.99 each…if you are a new MU subscriber.

It’s not all going to be subsers (subscription services), of course! I’ll be mentioning more about it, and I’m sure my readers will contribute to the group wisdom, too. For now, I recommend you check out Amazon’s own

Prime Day Insider guide (at AmazonSmile*)

for what to do to make sure you are ready.

Prime Day is officially July 11th, but it is starting before that…for example, in Eastern time in the USA, it starts at 9:00 PM Eastern (so, 6:00 PM Pacific) on July 10th.

Happy savings!

Update: somehow, I thought it was starting at midnight Pacific, but that was incorrect and I’ve updated this post.

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* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

6 Responses to “Prime Day is July 11th…and 40% off Kindle Unlimited is available now”

  1. Zebras Says:


    I connected with customer service after reading your post to make sure I was eligible to buy another 2 years of KU at the discounted price. I have had it since the first Prime Day, and will only renew if I can get it at the discount. They said I could that it would be applied automatically after the expiration of the first 2 years, which I think is November.

    Customer service didn’t really try to clarify the wording about “multiple prepaid plans” which I did cut and paste into the conversation with him, but after the conversation and after doing the actual purchase, it dawned on me what I think it meant. I think they won’t let you buy if you are currently under the discount like I am, and also have a renewal discount waiting already. Say you bought a 2 year discount on the first prime day, then bought another 2-year on the second prime day, so your KU wouldn’t run out for yet another 2 years.

  2. alanchurch Says:

    Site says prime day is the tenth

    • Bufo Calvin Says:

      Thanks for writing, alanchurch!

      That is because of time zones. 🙂 they are appealing to the people on the East Coast where it starts at 9 p.m. on the 10th, then as I indicated it starts at midnight on the 11th Pacific time.

      • Bufo Calvin Says:

        My apologies!

        I thought it was starting at midnight Pacific, but it starts at 6:00 PM Pacific on July 10th! You were correct…

  3. Man in the Middle Says:

    The 2 year KU subscription I bought on the first Prime Day runs out on July 15. Hopefully, the additional 2 year subscription I bought during Prime Day last year will then automatically kick in.

    Therefore, I’m not planning to try to add yet another 2 year subscription this time around, and hope to finish all the KU books we currently have checked out by the 15th, just in case the extra prepaid subscription doesn’t automatically kick in as expected. Either way, I feel sure Amazon will resolve any problem.

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