Prime Day starts today at 6:00 PM Pacific (4:00 PM for Alexa voice shoppers)!

Prime Day starts today at 6:00 PM Pacific (4:00 PM for Alexa voice shoppers)!

This one is simple. Amazon wants people to be

Amazon Prime (at AmazonSmile: benefit a non-profit of your choice by shopping*)


Prime members reportedly spend more, and importantly, that includes on higher margin physical items (what I call “diapers and windshield wipers”).

To increase the number of Prime members, they have to do two things: keep the ones they have, and get more people to become Prime members. Basically, they need to gain more than they lose.

They keep Prime members through all the benefits, and there are a lot. Some of them:

  • Prime Reading (borrow from a selection of about a thousand e-books to read for free)
  • Prime Video
  • Prime Music
  • Free speedy shipping on many items

and that’s just scratching the surface.

They can also offer them special discounts. While that’s not a big thing throughout the year (you don’t usually see two prices on an item, one for Prime members and one for non-members), a couple of years ago they started

Prime Day (at AmazonSmile: benefit a non-profit of your choice by shopping*)

There can be really big discounts, and they will change rapidly throughout the “day”, with new ones happening as often as every five minutes.

I put “day” in quotation marks, because it is now a lot more than 24 hours.

There have been some deals leading up to it, including a great 40% off discount on

Kindle Unlimited (at AmazonSmile: benefit a non-profit of your choice by shopping*)

but it officially starts today, Monday July 10th, 6:00 PM Pacific Time (9:00 PM Eastern time). People using Alexa voice shopping will be able to start two hours earlier (4:00 PM Pacific time).

How does that get non-Prime members to join?

They can do a trial Prime membership to take advantage of the sales on Prime Day. Sure, they could quit before they paid for it, but Prime tends to be pretty “sticky”, as marketers would call it. Once you have Prime and try it, you tend to like it and convert to being a Prime member.

There is something else that Amazon wants you to have:

Amazon shopping app (at AmazonSmile*)

It’s free, by the way.

What’s the advantage to Amazon of you having it, over shopping through a browser?

It’s possible to browse Amazon without being logged into the site, and I suspect that happens fairly often in places like work.

With the app, you are always logged into it…so Amazon knows what products you visit without buying, and while I don’t know this, they may also know how long you spend on a particular page.

The other thing is that people do shop on mobile, and increasingly so. If you have the Amazon app, you are presumably more likely to buy on your phone.

A third thing about the app? Notifications.

That’s a big advantage for Prime Day!

You can use your Amazon shopping app to see what will be on sale, and when…but not the price until it goes on sale. For example, you might want a tablet stand. There’s one from Pasonomi going on sale at 5:59 PM (that should be Pacific…I assume it shows it to me in my time). You can tap “Watch this deal”. You’ll get a notification when it goes on sale, enabling you to perhaps buy it before the sale ends (or the product sells out…hopefully, there will be less of the latter this year). I’ll track that one, out of curiosity. Amazon has it listed right now at normal price $20.85, and $17.99…that’s before the Prime Day sale.

So, get the app, track the sales.

There may certainly be sales which aren’t in the app. For one thing, I believe Amazon is encouraging third-party sellers to put things on sale during Prime Day, too.

We know some of the things that will be on sale. For example,

Amazon Echo (at AmazonSmile: benefit a non-profit of your choice by shopping*)

will be half off! It will be $89.99, versus $179.99.


All-New Echo Dot (2nd Generation) – White (at AmazonSmile: benefit a non-profit of your choice by shopping*)

will be only $34.99, as inexpensive as it’s been.

More deals are listed in this

press release

I haven’t seen yet that the Fire HD 8 will be on sale (except in the kids’ version) and we do need to buy a new one…the battery on my Significant Other’s old Kindle Fire HD 7 is not charging well (and I’ve tried several things). We’ll buy one during Prime Day, whether or not they put it on sale…but virtual fingers crossed. 🙂

I’m going to be in my “day job” today when it starts, but if I can update you on great deals I see after that, I will…you can also let me and my readers know by commenting on this post. I’ll need to moderate it, but that often happens pretty quickly.

Good luck and save big!

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When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :)

4 Responses to “Prime Day starts today at 6:00 PM Pacific (4:00 PM for Alexa voice shoppers)!”

  1. Phink Says:

    They have been saying on Prime Day that those with Amazon Visa cards (who normally get 5% back from Amazon purchases) will get up to 20%. That ‘up to’ has me concerned. I hope they make it super easy to see how much we’ll get back on each item. That could easily get me to purchase stuff I normally would not.

  2. alanchurch Says:

    Echo. On sale today 1/2 price $90!

    Sent from my iPad

  3. Harold Delk Says:

    The Fire 8 will sell for $50. Echo $70, Dot $35. So sayeth CNET.

  4. Harold Delk Says:

    Correction: Echo is 90 as you said. Fire HD8 is 50 or 3 for 120.

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