Prime the pump…er, pump up the Prime! Amazon announces Best of Prime 2017

Prime the pump…er, pump up the Prime! Amazon announces Best of Prime 2017

While Amazon doesn’t disclose a whole lot of numbers, the data they do give us can be fascinating!

In this

press release

they say that more than five billion items shipped (worldwide) with

Amazon Prime (at AmazonSmile: benefit a non-profit of your choice by shopping*)

in 2017.

To put that in perspective, there were roughly between five and six billion people on the entire planet when Amazon started. 🙂 I know Jeff Bezos is famously forward-looking, but I’ll doubt the Amazon CEO was anticipating that from the beginning…

That global perspective is important. In 2017, the following countries joined the Prime community:

  • Mexico
  • The Netherlands
  • Luxembourg
  • Singapore

Mexico City alone has a bigger population than New York City!

So, no surprise that “… more new paid members joined Prime worldwide this year than any previous year.”

While some may guess that Prime members tend to be more affluent (in order to afford the yearly charge, and to spend enough to get more out of the savings on shipping), and that may be true, they do embrace the “low end models”. The two bestselling items for Prime members in 2017 were the

Fire TV Stick (at AmazonSmile*)

and the

Echo Dot (at AmazonSmile: benefit a non-profit of your choice by shopping*)

That doesn’t mean, though, that they don’t also own the top of the line! In our household, we own and use two Fire TV family devices, and three Echoes (plus I have an Echo Spot ((at AmazonSmile: benefit a non-profit of your choice by shopping)) at work, and I adore having it there…and we have an Echo Tap). I’m guessing many of those purchases were additional devices, and I’m very confident that many of them were gifts.

As to books, the two most borrowed titles in

Prime Reading (at AmazonSmile: benefit a non-profit of your choice by shopping*)


The Handmaid’s Tale by Margaret Atwood) (at AmazonSmile*)


1984 by George Orwell (at AmazonSmile*)

Both are dystopian fiction (no comment) 😉 , and the former was buoyed by a critically acclaimed TV version on Hulu.

I think the book most gifted by Prime members might surprise you:

Instant Pot Cookbook (at AmazonSmile*)


Instant Pot (at AmazonSmile*)

itself is a giant success! It’s being treated as a new innovation…sort of like when the microwave became affordable and commonplace. I got my Significant Other one…and my SO’s best friend also got one. 🙂 We aren’t going to use that cookbook, though…there were 226 vegetarian Instant Pot cookbooks in Kindle Unlimited, so my SO will start with one of those.

That’s just a bit of the press release…it’s worth checking for other Prime related facts.

Prime makes people happy, in my experience…and I like to say that happy customers are Amazon’s most important product. Of course, some people say it’s web services, but potato, potahto. 😉

We are on vacation today with our dogs, celebrating a big anniversary…my SO stepped out of the hotel room, and we’ve worn the dogs out with three walking trips…just today.

Oh, by the way: I bought the

Juvo Products Premium Cane Tip with Extra Wide Base (at AmazonSmile*)

really to have it for the trip, and I love it so much I bought two more for my other canes! It’s been great in the sand at the beach and on rough terrain…and it lets my cane stand up by itself. I’ve started taking pictures of my cane standing places, showing where it travels. 😉 I’ll share one after we get back. Shipped, it’s under $10, which is a great deal. I don’t know how durable it is yet, but it seems reasonably tough.

Hope you are enjoying the new year! I’m still working on some retrospectives (one for this blog) for 2017, but should have them done before Monday.

Oh, one last thing: I was a little disappointed that I only had three authors in today’s Bookish Birthdays, but I figured that Isaac Asimov (Foundation) (at AmazonSmile: benefit a non-profit of your choice by shopping*) counts as at least ten ordinary authors. 😉

You can be part of my next book, Because of the Kindle!

Join thousands of readers and try the free ILMK magazine at Flipboard!

All aboard The Measured Circle’s Geek Time Trip at The History Project!

* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.

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