An idea for Amazon for (next) Halloween
Halloween has always been an important holiday for me.
My first real job was working at “The House of Humor”, which was a novelty shop. I would work there at Halloween, and was there partially because I knew specialty make-up from working in the theatre (that was my first real thing in the theatre, inspired from being a fan of the sort of movies covered in Famous Monsters of Filmland).
As the holiday got close, we might have 300 people in line outside, waiting to get into the store. We would let ten people in at a time (this was a small place). They got five minutes to shop, which doesn’t sound like much, but I could give them pretty much individual attention…for about half a minute each. 🙂
We would do a sort of haunted house at our home for Halloween, and kids would come from quite some distance.
So, even though I don’t go out on Halloween any more, we still want to make it special for the kids in our area.
That extends to the treats…although, since we are vegetarians, we may not have the typical offerings. 😉 We not only want to avoid non-vegetarian items (you might be surprised that’s an issue with Halloween candy, however, marshmallow is not vegetarian, for one thing), but we like to do healthier treats (not that we tell trick or treaters that!).
An idea occurred to me this year…too late for Amazon to implement this year, certainly.
I would love to give out little Halloween themed Amazon gift cards!
We get about thirty kids, so I’d say we could do cards that were valued at a dollar a piece. Thinking of e-books, that would give a lot of variety, because of all the ninety-nine centers. I could see them also offering fifty cent cards, but that’s generally not enough for a book (ignoring all the freebies, of course).
We’d prefer little physical cards, which would presumably have a number you could enter and ideally, a QR code (Amazon does do QR codes for books).
While I would think they wouldn’t need to add a fee on top of the face value (I’d sell them in packs of ten), we’d be willing to pay a small additional amount to get little plastic cards (as opposed to print at home).
This could work for other events, too…Valentine’s Day at school comes to mind. I could also see just having packs with pictures of (generic or public domain) books on them…sort of all occasion, but with the specific suggestion of getting a book (there are many non-book items at Amazon, too, and some adults might prefer the guidance towards a book).
Now, to be clear, Amazon does already have a lot of gift card options:
Amazon gift cards (at AmazonSmile: benefit a non-profit of your choice by shopping*)
What they don’t have is something with a Halloween theme where I could just 1-click (after choosing a quantity…again, I would do it as ten packs).
I think this could be very successful! Sure, some families don’t have Amazon accounts…but relatively few, I would say (in most areas), and most people could set up a free account to redeem if they wanted to do that. If they didn’t…the card wouldn’t be the only thing we’d be giving.
That’s what I think…what do you think? If this was an option, would you do it? Is the $1 amount a good amount (I think that’s more attractive than ninety-nine cents, based on my retail, including bookstore, experience)? What themes would you want to see? Feel free to tell me and my readers what you think by commenting on this post.
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* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. Shop ’til you help!
This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.