Archive for the ‘Kindle Oasis’ Category

The Kindle Oasis: Amazon’s breakthough in snark generation

April 16, 2016

The Kindle Oasis: Amazon’s breakthough in snark generation

Amazon’s Kindle Oasis is strikingly different from previous models…and not just in its shape, but in the online reaction to it.

Oh, I’m sure there’s no surprise that there is some pushback on it…there has probably been some pushback on every model.

As soon as this is officially released on April 27, there will undoubtedly be a number of 1-star reviews, just based on the price (which is considerably higher than recent models, although not as high as the introductory price of the first model in 2007). Others will mention the lack of certain features people had speculated might be included: a return to text-to-speech and other audio capabilities; a color screen; the inability to buy it without an animal-leather cover; and so on.

I will say that this Kindle seems to me to be representative of “engineer’s dream syndrome”. I just made that up ūüôā but what I mean is this: I doubt that Amazon was getting many complaints about the thickness of the Voyage or the battery charge life. The same is true of the Paperwhite.

Engineers have a dream of making things thinner and making the battery last long enough for a trip to the moon. It’s a great dream: it’s engineering for its own sake, and it could certainly open up possibilities currently undreamt. However, I really don’t think it’s what the reading public wanted.

In Jeff Bezos’ letter to stockholders this year, the CEO (Chief Executive Officer) said

I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins.”

We wouldn’t have the original Kindle without that willingness. We wouldn’t have the

Amazon Echo (at AmazonSmile: benefit a non-profit of your choice by shopping*)

which I think is a game changing smart appliance.

I don’t think this is a Fire Phone level error (I bought the Fire Phone when it was first released for about $200), but I don’t think it’s going to be their bestselling Kindle model.

I’d seen some thoughts about that, but then I found something interesting.

On the official Amazon product page, there are no reviews yet, of course. People, though, have found a way to game the system.

You see, customers can ask questions about products, and other customers can answer them.

It makes sense that Q&As can happen before the release of the product. There may be questions prior to purchase.

Just like funny reviews, which Amazon has embraced and promoted (see, for example, the reviews on the Three Wolf Moon t-shirt (at AmazonSmile*)), people are using the Q&As for the Oasis to write some really funny and creative material.

Funny, creative…but also critical of the product.

I don’t have permission to reproduce them, but check them out.

Let me describe the first one (sorted by “most helpful”)¬†a bit.

The question is deliberately written in a way to criticize the high price.

The first response at time of writing has¬†a very high 559 votes at time of writing…and there are 868 answers.

The second most “helpful” question may be a serious one about text-to-speech…with a very snarky answer at the top.

The third question listed appears to be a genuine one objecting to the animal-leather requirement…I’m honestly surprised one is that high, although it’s the reason I won’t buy one myself. There are 862 answers to that question at time of writing…I looked at the first several, and they also would have preferred some other option.

The fourth question was about the adaptive lighting on the Voyage…and the first answer is that it isn’t available on the Oasis.

I think it’s great that Amazon offers this Q&A, but I don’t think they anticipated this.

I’ll be very interested to see both the reviews and the sales ranking after release…

I’ve read through the owner’s guide now: the interface seemed very much like the current 7th gen models. If you have any questions, I’d be happy to hear them.

What do you think? Is this snarksplosion indicative of the general reaction the Oasis will get, or is it just a place for people to have fun? Will the Oasis be a hit? It may do well in holiday sales, so let’s put it this way…a year after it is released, how will its sales rank compare to the Voyage, Paperwhite, and current entry level Kindle? Will Amazon discontinue any of the other models before the holidays? Feel free to tell me and my readers what you think by commenting on this post.

Join thousands of readers and try the free ILMK magazine at Flipboard!

All aboard our new The Measured Circle’s Geek Time Trip at The History Project!

*When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.

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Kindle Oasis is available for preorder for April 27

April 13, 2016

Kindle Oasis is available for preorder for April 27

Update: I posted this earlier today in a somewhat fragmentary manner, due to some technical issues (dead Fire Phone, flat tire in one car, and the other car was already in the shop). I’m going to clean it up, and add a bit more.

First, here is a link to the User’s Guide:

https://s3-us-west-2.amazonaws.com/customerdocumentation/EW/Kindle+Oasis+Users+Guide+-+en_US.pdf

I haven’t had a chance to read it yet, but that will answer a lot of questions.

Second, I generally would be surprised if this is a big hit and becomes the most popular Kindle EBR (E-Book Reader) model. Amazon doesn’t have a great track record with luxury versions. The Fire Phone was a flop (although I had one for some time), and was introduced at about $200. The original large screen Kindle was never the most popular, although that had some other factors. The Voyage hasn’t been as popular as the Paperwhite.

If you want 3G+Wi-Fi, no ads, and a wall charger (which is not included), it costs just about $400! That’s a lot of money for an EBR…and you can get an entry level Fire each¬†for all nine members of a baseball team for that price! Oh, I’m assuming you can still get the six-pack for $250 when I say that.

I’m sure some people will buy it and be happy with it…but I don’t see revolutionary features.

Sorry this will not be a very fancy post at this point. I am sitting in my car with a flat tire. ūüôā My Fire Phone also died yesterday, so that is complicating things.

I wanted you to know though that the Kindle oasis has been released for pre-order today. Here is the press release

http://www.businesswire.com/news/home/20160413005921/en/

It does appear to be what was leaked yesterday. If the only choice is to get it with a leather cover, I will not be getting it.

Update:

I did get a response from Kindle customer service quite quickly, which I appreciate. Due to this situation, I will not be ordering the Kindle Oasis. I have informed Amazon of that fact.

Hello,
Thank you for you interest in purchasing a Kindle Oasis.
I’ve researched and see the Kindle Oasis device comes with leather cover. I’d like to inform you that we have included leather charging cover to boosts battery to last months. Unfortunately, we are unable to ship Kindle Oasis device without the leather cover.
As you don’t use animal leather, I’d suggest you to order the Kindle Oasis device and remove the leather cover once you receive the device.

Please visit the below link to order Kindle Oasis:
http://www.amazon.com/dp/B00REQKWGA

I’ve checked and see at this time, the option to purchase Kindle Oasis without leather cover isn’t currently available. Although this option isn’t available, I’m forwarding your comments as a feedback to our Kindle team who’ll review your comments very carefully as we continue to plan further improvements to your Kindle experience.
I’ve let the Kindle team know that you don’t use animal leather and always prefer to order Kindle device without leather cover. I have requested the Kindle team to offer this Kindle device without leather cover. They are looking for ways to improve our service and maybe able to introduce this feature soon in future.

Join thousands of readers and try the free ILMK magazine at Flipboard!

All aboard our new The Measured Circle’s Geek Time Trip at The History Project!

*When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. :) Shop ’til you help! :) 

This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy  Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.


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