Barnes & Noble lowers GlowLight price to $99
I got a press release from Barnes & Noble today about them lowering the price of the NOOK Simple Touch GlowLight to $99. The
is also now up at the website.
The important thing to note here is that this isn’t being announced as a limited-time sale. It looks like this is the new normal price.
Absolutely, that is a good price. Compare it to the
at $139 without Special Offers, and $119 with them. Effectively, it’s forty dollars cheaper, unless you allow advertisers to subsidize the initial purchase price (which has been the most popular way to go with Kindles…but some people resent it, even when opting for it).
Two questions here: is this leading up to Barnes & Noble getting out of the reflective screen device business, and will Amazon follow suit by lowering the price of the Paperwhite?
In terms of the first part, I think the answer is no. Barnes & Noble has indicated that they will continue to support reflective screen (not backlit) devices. However, it is worth noting that when I recently wrote about E Ink expecting a big third quarter, the quotation from an analyst was
“To my knowledge, E Ink’s major clients, in particular, U.S.-based Amazon and Japan’s Kobo, are launching new e-reader devices to take the advantage of rising demand in the current quarter…” (emphasis added)
didn’t mention B&N.
B&N’s aggressive approach to tablet marketing is widely seen as having been an over extension. Investors might be happy if they largely stuck with the GlowLight the way it is for a year or so…it’s a good device, and they may not need to be the market’s innovator (and therefore, biggest risk taker) to have it serve its purpose.
Anybody who buys a NOOK does have to be psychologically prepared for major shifts in company support in the future, but I think it might be safe to assume you could use it effectively for another year (which, based on the warrantys, is what you are supposed to figure an EBR…E-Book Reader…lasts, although they can much last longer).
The second question: does this mean a drop in price for the Paperwhite?
Yes, I think it could. Amazon has responded to Barnes & Noble lowering device prices before. I suspect they planned to lower the Paperwhite price anyway when they announce new Kindle hardware, probably before the end of next month. They might figure it’s better to do it now than to let B&N steal a march on them.
It wouldn’t surprise me to see the ad-supported Paperwhite also drop to $99 in the next week, but we’ll see what happens. :)
This post by Bufo Calvin originally appeared in the I Love My Kindle blog.