The Kindle is no longer the top selling electronic item at Amazon

The Kindle is no longer the top selling electronic item at Amazon

Amazon has long stated how the Kindle is the best-selling, most wished for, and so on, electronic item at Amazon. In fact, in this

press release dated January 29, 2013

Amazon says,

“For the second year in a row, Amazon’s tablet was the most popular item for customers – Kindle Fire HD continued its run as the #1 best-selling, most gifted, and most wished for product across the millions of items available on Amazon worldwide. At year-end, Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle held the top four spots on the Amazon worldwide best seller charts since launch.”

Well, I like to check in on the bestsellers from time to time, and I was surprised tonight to see on the

Amazon Best Sellers in Electronics

that the bestseller wasn’t a Kindle.

No, it wasn’t an iPhone, either. 😉

It’s possible that the list I review, being from Amazon.com, isn’t the same dataset as “Amazon worldwide” above…but I haven’t seen a non-Kindle at the top in a very long time.

What was number 1?

Google Chromecast HDMI Streaming Media Player

Yep, Google outsold Amazon…at Amazon…on hardware.

The two of them outsold everyone else on hardware at Amazon.

Think about that.

Send your mind into the deep, deep past…ten years ago. 😉

Would you have imagined that either of these two companies would be making top-selling hardware?

Just so you don’t feel too bad for Amazon, the next four items are all Kindles (listed in order…#2, #3, #4, #5):

• Kindle Paperwhite, 6″ High Resolution Display with Next-Gen Built-in Light, Wi-Fi – Includes Special Offers (release day is September 30, 2013)
• Kindle Fire HD 7″, Dolby Audio, Dual-Band Wi-Fi, 16 GB
• Kindle Paperwhite, 6″ High Resolution Display with Next-Gen Built-in Light, Wi-Fi – Without Special Offers (release day is September 30, 2013)
• Kindle The starter: what I call the “Mindle”

There are some interesting things about the rankings. As is usually the case, the ad-supported version is more popular than the full-price, non-ad supported one.

The most popular Kindle Fire had been on sale recently.

None of the most popular RSKs (Reflective Screen Kindles…non-Fires) are 3G models…or have sound, for that matter.

What’s the number six item on the list?

It comes from a little company you might know…Apple. 😉

Apple TV is #6, Roku is #7, the Kindle Fire which isn’t HD is #8, Tech Armor for iPad is #9, and a replacement charger for a MacBook is #10.

Now, these lists get re-ranked every hour, and you can get some temporary fluky kinds of things (it might be that one company bought a whole bunch of those chargers, for example).

Still, I was brought up a little short to see a Google gadget atop the list.

If Amazon announces new Fires (which I think will happen soon), this will likely change, of course.

Looking at that list, though, it makes you wonder…is Amazon working on a set-top or other TV piece of hardware? Maybe something that pairs with a Kindle Fire?

It’s possible…

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.