The Kindle is no longer the top selling electronic item at Amazon

The Kindle is no longer the top selling electronic item at Amazon

Amazon has long stated how the Kindle is the best-selling, most wished for, and so on, electronic item at Amazon. In fact, in this

press release dated January 29, 2013

Amazon says,

“For the second year in a row, Amazon’s tablet was the most popular item for customers – Kindle Fire HD continued its run as the #1 best-selling, most gifted, and most wished for product across the millions of items available on Amazon worldwide. At year-end, Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle held the top four spots on the Amazon worldwide best seller charts since launch.”

Well, I like to check in on the bestsellers from time to time, and I was surprised tonight to see on the

Amazon Best Sellers in Electronics

that the bestseller wasn’t a Kindle.

No, it wasn’t an iPhone, either. ;)

It’s possible that the list I review, being from Amazon.com, isn’t the same dataset as “Amazon worldwide” above…but I haven’t seen a non-Kindle at the top in a very long time.

What was number 1?

Google Chromecast HDMI Streaming Media Player

Yep, Google outsold Amazon…at Amazon…on hardware.

The two of them outsold everyone else on hardware at Amazon.

Think about that.

Send your mind into the deep, deep past…ten years ago. ;)

Would you have imagined that either of these two companies would be making top-selling hardware?

Just so you don’t feel too bad for Amazon, the next four items are all Kindles (listed in order…#2, #3, #4, #5):

There are some interesting things about the rankings. As is usually the case, the ad-supported version is more popular than the full-price, non-ad supported one.

The most popular Kindle Fire had been on sale recently.

None of the most popular RSKs (Reflective Screen Kindles…non-Fires) are 3G models…or have sound, for that matter.

What’s the number six item on the list?

It comes from a little company you might know…Apple. ;)

Apple TV is #6, Roku is #7, the Kindle Fire which isn’t HD is #8, Tech Armor for iPad is #9, and a replacement charger for a MacBook is #10.

Now, these lists get re-ranked every hour, and you can get some temporary fluky kinds of things (it might be that one company bought a whole bunch of those chargers, for example).

Still, I was brought up a little short to see a Google gadget atop the list.

If Amazon announces new Fires (which I think will happen soon), this will likely change, of course.

Looking at that list, though, it makes you wonder…is Amazon working on a set-top or other TV piece of hardware? Maybe something that pairs with a Kindle Fire?

It’s possible…

This post by Bufo Calvin originally appeared in the I Love My Kindle blog.

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6 Responses to “The Kindle is no longer the top selling electronic item at Amazon”

  1. Go On, Guess What Amazon’s Top-Selling Gadget Is Right Now Says:

    […] bestseller lists—including the biggie, its list of all electronics—for weeks now, displacing a Kindle model as sales leader and leapfrogging ahead of both Apple TV and the […]

  2. Go On, Guess What Amazon’s Top-Selling Gadget Is Right Now | iPad Expo Says:

    […] bestseller lists—including the biggie, its list of all electronics—for weeks now, displacing a Kindle model as sales leader and leapfrogging ahead of both Apple TV and the […]

  3. KDX $50 off, KPW23G shortages this season? | I Love My Kindle Says:

    […] wi-fi only KPW2 is the 2nd best-selling electronic at Amazon as I write this (still behind Google’s Chromecast, as I first reported a couple of weeks ago…making it seem more likely to me that Amazon will […]

  4. Go On, Guess What Amazon’s Top-Selling Gadget Is Right Now « DevelopersArena.com Says:

    […] The winner is … Chromecast, the tiny Google device that streams video and music to a TV. Chromecast has topped several of Amazon’s bestseller lists—including the biggie, its list of all electronics—for weeks now, displacing a Kindle model as sales leader […]

  5. Go On, Guess What Amazon's Top-Selling Gadget Is Right Now - IT Clips Says:

    […] bestseller lists—including the biggie, its list of all electronics—for weeks now, displacing a Kindle model as sales leader and leapfrogging ahead of both Apple TV and the […]

  6. Go On, Guess What Amazon’s Top-Selling Gadget Is Right Now | Pintercast Says:

    […] bestseller lists—including the biggie, its list of all electronics—for weeks now, displacing a Kindle model as sales leader and leapfrogging ahead of both Apple TV and the […]

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