Amazon has made wonderful Kindle ads…for India
I haven’t always been completely satisfied with Amazon’s advertising for the Kindle.
I’ve written in this blog before about how I felt the commercials didn’t have enough age diversity…they tended to use young, “hip” people. It was marketed like a tech gadget, not like something for readers. Later on, they did add some more diversity to their ads, but it had been really noticeable.
There was also the famous “pool ad”, where the point of the ad was to criticize the iPad as a reading device (this was before Amazon had their own backlit tablet, the “Kindle Fire”). I didn’t like it because I’d rather have them tell me positive things about their own device (and there were so many!) than tell me what was bad about somebody else’s.
Another campaign was the “Kindle couple”: these ads were witty, but they were also snarky.
There was quite a bit of discussion about an ad which featured a same sex couple: there were people who boycotted Amazon over that (or at least said they were going to do so).
None of the ads, though, captured what I loved about the Kindle.
It’s the advantages to readers: the increasable text size; the convenience of having hundreds of books with you; the ability to buy another book on the fly; the way they are perfect for kids, for readers of classics, and so much more!
Well, I’ve now seen a series of Kindle ads that I love!
They do exactly what I want.
There are moving moments, funny moments, and they exemplify the joy of reading…#readingshouldneverstop, #WeAreTheReaders.
They are made for Amazon Kindle India.
Fortunately, you can see them on YouTube.
I rarely subscribe to YouTube channels, but I’ve subscribed to this one:
https://www.youtube.com/user/KindleIndia
I “binge watched” a bunch of them today. Sometimes, there are multiple versions of the same ad (different lengths, for example), but there were many good ones here.
I feel somewhat capable of judging ads.
My Significant Other studied advertising (although doesn’t work it), and we used to regularly go see the Clio Award winners when they would come to San Francisco. That’s sort of like the Oscars for ads…we wouldn’t be where the awards were given to the winners, we were just watching the winners…but yes, we would spend a couple of hours watching commercials. 🙂
These Kindle India ads have kids, seniors, authors…I don’t want to spoil the ads. Hm, I’ll say that there is a creative way to share a book, and a clever way to interact with the touch screen. You may not know who the authors are, but you’ll still love their stories.
I know people make serious efforts to avoid ads, but I think you might enjoy these!
Bonus deal:
Today’s
Kindle Daily Deal (at AmazonSmile…benefit a non-profit of your choice by shopping*)
is 14 of Cara Black’s Aimée Leduc mystery series for $1.99 each! Great deal!
Oh, and the
is $109.99 right now, $20 off.
That’s the portable version of the Amazon Echo: I’ll be leaving for work shortly (with a smile on my face after watching the Amazon Kindle India ads), and I bring that with me. You could use it to read you a book at lunch…Audible or text-to-speech, or to listed to Len Edgerly’s The Kindle Chronicles podcast!
Join thousands of readers and try the free ILMK magazine at Flipboard!
All aboard our new The Measured Circle’s Geek Time Trip at The History Project!
*When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get. 
Shop ’til you help!
This post by Bufo Calvin originally appeared in the I Love My Kindle blog. To support this or other blogs/organizations, buy Amazon Gift Cards from a link on the site, then use those to buy your items. There will be no cost to you, and a benefit to them.
I Love My Kindle 
June 14, 2016 at 3:33 pm |
If you watch this Indian Amazon commercial and do not think of Raj Koothrappali then you do not watch the best and funniest modern TV show out there in my humble opinion. I was wondering where’s Amy Farrah Fowler?
Very good commercials but I miss the ones……oh how to describe them……where scenery was made out of paper, or cardboard or something such as a sailboat once. I loved the song and can’t even remember it.
June 16, 2016 at 3:30 am |
Thanks for writing, Phink!
The first of those stop motion commercials was actually a contest winner. This is the first one:
There was at least one more from the same people. I have seen others for other products which imitate the style…but I haven’t seen one as good. I enjoy them, but they don’t tell you much about the product or show it in real worl use…
June 16, 2016 at 3:39 am |
Love it. True, it does not tell you much about the product though.
I heard of a study once where a group of people in a room were asked about popular commercials such as maybe the old 80’s commercial of the Cowboys around the campfire. (just an example)
1st Cowboy: “This salsa’s made in New York City.”
2nd Cowboy: “New York City!”
3rd Cowboy: “Get a Rope.”
They’d mention modern day popular commercials and a majority of the group could not properly name what product the ad was for. Maybe they knew it was for salsa but had no idea which one. I found that very interesting. I cannot source it of course because I have no idea where I saw this myself. Oh, I hope you recognize the above commercial. It was a long, long time ago.
June 17, 2016 at 3:33 am |
Thanks for writing, Phink!
Oh, I remember the commercial…and it doesn’t seem that long ago to me. 🙂 I had to look up the brand: it was Pace Picante. Here are the commercials on YouTube:
https://www.youtube.com/results?search_query=pace+picante
It was about twenty years ago. That does make it a couple of YouTubes or Kindles ago…The Simpsons was already well established, though. 😉