The vanishing vocabulary of brick-and-mortar bookstores
Language is used not only to bring us together but to set us apart.
Every group tends to develop its own slang and jargon. That way, you can tell who is “in with the in crowd”.
You can see this everywhere: in your work, in your play, in your family, and online.
When I managed a brick-and-mortar bookstore, there were terms that we all knew and used. If I asked an employee to “merchandise the end cap”, that was as clear as if I had said “drink the water”.
I was thinking about how much of it was based on the physical nature of the store. Paperbooks on shelves, and customers, employees, and other people coming to a building…those are all things that don’t apply to an online bookstore.
That doesn’t mean that some of the terms won’t survive. People still say they “dial” a phone number, for example, although many of them have never actually used a rotary phone.
Still, I thought I’d get my best Stuart Berg Flexner on, and share some of the terms we used to use…before they might vanish altogether.
I should point out here that I don’t actually know how widespread some of these terms were…it’s possible something might have only been used in my store (although I didn’t make up any of these, despite my penchant for neologisms). That’s the insular nature of jargon for you. 🙂 If you worked in a bookstore, feel free to let me know if you knew these are not…and some of them, of course, are used beyond bookstores. Oh, and it’s possible new bookstore terms have become common (it’s been more than a decade for me), and I’d be interested in hearing those.
Aisles
While aisles are technically passages between things, we used this sometimes to refer to a section or even a genre of books. For example, we might refer to the “Science Fiction aisle”, even if it took up more than one row of bookshelves.
End Cap
Typically, there are two islands of bookshelves, with the shelves facing each other. However, on the end of that island is another area where you can have shelves, facing perpendicular to the other shelves. Those are called “end caps”, and it is where you tended to put something that was being featured. There wasn’t enough space there to cover an average size topic (although you might see something like “Locally Published”) so it was more likely to be “Employees’ Picks” or maybe several books topically related to a popular movie or TV show.
Facing a book
When I look at my bookshelves at home, all I see are the “spines” (the back edge of the book with the title on it where the pages may be attached…not the front cover or the back cover). Despite the old saying, though, people definitely judge books by the cover. 😉 So, we would “face” some books on the shelves…put them with the front cover facing out where you could see them. That certainly took more room on the shelf, but could be worth it in terms of sales.
Merchandising
This was the act of making the books look good on the shelves by how they were arranged. Books naturally get messed up as people pick them up and don’t put them back carefully. Even just buying a single book can make the display of the other books look less attractive, perhaps less balanced. With the reduction in staff sizes, I’ve seen a concurrent lack of merchandising. Sometimes shelves are in great disarray, and that can be especially true of magazine racks.
Poacher Piles
Shoplifters would find expensive books (art books, quite often), and make a pile of maybe ten of them horizontally on a shelf. They were waiting for a moment when the front door wasn’t guarded, then they would just scoop them up and get out. We would find these “poacher piles” and know that someone was either in the store about to shoplift, or had been there and left.
Publishers’ Representatives (“reps”)
Even though I knew a lot about the books that were upcoming, I couldn’t know it all. Publishers’ reps would come to the store, maybe once a week or so, and pull books off the shelves from their company that weren’t selling (saving us having to return them), and recommend new books. Sure, it was their jobs to get us to buy things, but the best of them were incredibly literate, educated, and could really help us. I had one in particular who had been a Jeopardy champion, and I looked forward to visits. Yes, we sometimes did little trivia things, and yes, I sometimes won. 🙂
Remainders
Unlike paperbacks, hardbacks often stay in pretty good shape from owner to owner. If we had gotten ten copies of a hardback (and that would be a lot) and couldn’t sell them, we could ship the whole hardback back (see “Strips” below for paperbacks) for a credit. The publisher, in turn, might mark those as a return in some way (cutting off a corner, drilling a hole through them, marking the bottom of the pages with a magic marker) and then resell them to use at a much lower price (which meant we then sold them at a low price to customers). They had to be so clear about the book being a “leftover” (it was what “remained” after the initial sales…a “remainder”) because it affected how authors got paid. If the author got 10% of the list price, the publisher couldn’t pay them $2 for a book that had been initially listed at $20, but was being sold for $1.99. Update: “remainder” was also a verb. While it wasn’t technically what we were doing, we might say that we were going to “remainder” a book if we marked down an unreturnable book and put it in the bargain book section.
Shrinkage
Shrinkage is a type of loss you can have in a bookstore, and it has three elements: damage, shoplifting, and employee theft. Damage was rare, but could happen…I always remember that somebody stomped on a ketchup package in an aisle (apparently deliberately), splattering several books on low shelves with red goo. Those books could not be sold at that point, so we had to take a loss on them. Shoplifting was extraordinarily common: at the time, my understanding was that bookstores were the most shoplifted stores (since it was easy to sell “used” books, compared to, say, a video camera). Employee theft, unfortunately, was also a risk…and I did experience that.
Strips
When we bought books from major publishers, we were guaranteed that we would sell them. If we didn’t, we could return them to the publisher for credit to buy more books. It wouldn’t make sense for us to have to ship mass market paperbacks back, though…that would be expensive. So (and this was a very hard thing for me to do), we were supposed to rip the covers off the front of the book and mail those back. You could probably get twenty of them in a manila envelope. The rest of the book, even though it was able to be read, couldn’t be sold or given away: that was what the cover was supposed to prove. I would sometimes find books in used bookstores that said specifically on them that if I was finding them with the cover off, they had been stolen and that I shouldn’t buy them.
Wells (or “Wishing Wells”)
Let’s say you had a hundred copies of very popular hardback to sell. You wouldn’t want to put all of them on a shelf (they would take up a whole aisle, and be very hard to keep merchandised), but you also didn’t want to have to keep running to the back to get a copy for someone. We would create sort of artistic piled spirals of them on the floor. You lay a level of them on the floor in a circle, then another level on top of that, but not aligned (wells typically had spiky edges), and so on…reducing the circumference with each level. I would tell my employees to always put one of them on top out of symmetry: if you didn’t do that, some customers didn’t want to break up the pretty structure by buying one of them. 🙂
Well, there are a few of them…that was a nice trip down the memory aisle! ; Now, I think I’ll read a Big 5 book on my EBR in portrait mode… 😉
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Update: bonus deal
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This post by Bufo Calvin originally appeared in the I Love My Kindle blog.