The Year in E-Books 2019
Every year, I look both backward and forward. This is my annual post, looking at what happened this year. If you want to see the details, please see the ever-expanding ILMK E-Books Timeline. For posts in this series for previous years, see The Year in E-Books category.
The first thing I’ll note is that there no longer seems to be any kind of prestige barrier in being published by Amazon. That was there in the beginning: the biggest authors didn’t seem to want to go with Amazon, for the most part. I think they weren’t seen as really a major publisher. Well, that’s been evolving over time, and this year, very top names have made deals. I think that may have been influenced by the success of Amazon as a movie/TV studio. Among those in agreement with or whose work was being published by Amazon were: Stieg Larsson; Blake Crouch; Veronica Roth; Andy Weir; Mindy Kaling; Sylvia Day; and Dean Koontz.
Next, Amazon absolutely continued its journey towards a true world market. One of the most important was Souq becoming Amazon.ae, which brought it into the United Arab Emirates (UAE), and brought Arabic language support in the app and on the website. There is a long literary history in Arabic, and Amazon has carried e-books in the language, but this is definitely a step up. Amazon also introduced Kindle Lite in Kenya. The full Kindle app had been available, but this is specifically designed for slower networks & phones with less storage. Amazon also launched Amazon.sg in Singapore, and separately, support for traditional Chinese. While the latter does affect sales in the USA, it also broadens the appeal.
In addition to spreading around the world with e-books, Amazon is also making e-books available everywhere with Alexa. They released a lot of wearables (a ring, glasses) and Alexa/Echo devices. While I didn’t have it for much of the year because it hadn’t been released, I’m sure that since I have, I’ve done most of my reading with my Echo Auto in the car.
Microsoft killed its current e-book platform (it’s done that before), which meant that people couldn’t access their books online.
Barnes & Noble was bought by the same company that owns the UK’s Waterstones…giving them the biggest physical bookstore chains in both countries.
In terms of creatives, Amazon ended its Kindle blogs through the Amazon store…which I’d personally been using for about ten years. I haven’t made up that income, but I’m not dependent on it. On the other hand, they opened up Alexa skills for publication to the store (I have four there: https://amzn.to/2EmJkyc ). I’m not making money on those, though, but again, it’s not crucial.
UPDATE: Thanks to reader Brian Hartman for reminding me about this! Another program Amazon stopped: Kindle Matchbook. This enabled customers who had previously bought some physical books to get a discounted price on the e-book. It was introduced in 2013, but I don’t think it ever really caught on very much. As the pricing strategy on Kindle books stabilized, I think they may have decided that they just didn’t really need to do that. Also, it could be that people had already surged and taken advantage of it initially and then interest dropped off, although I don’t know that.
I’ll wrap up on this with pointing out that Amazon paid a lot of attention to EBRs (E-Book Readers). They introduced a frontlit Kindle for just $89.99: New Kindle (at AmazonSmile: benefit a non-profit of your choice by shopping*). That was nice to see!
UPDATE: I have included this in the past couple of years, but neglected to include it this year: these are counts when I search the titles of the 2019 Amazon press release archive…AWS (Amazon Web Services) dominates, even though I rarely talk about it here. I’m more concerned with books and consumer gadgets than enterprise, despite how big and successful a part of Amazon it is. Also, when I went to do this, Amazon has changed something (again) meaning that I can’t have continuity with last year. I use to be able to search just within the titles of the articles, but now it appears I can only search for keywords…which greatly increases the results Hm…I’ll show you 2019/2018 to give you a sense of how it is trending.
- tablet=233/230 (+3)
- Kindle=243/232 (+11)
- Fire TV=249/234 (+15)
- Echo=243/233 (+10)
- Alexa=246/234 (+12)
- AWS=245/232 (+13)
Doesn’t look like much switch in publicity focus…maybe they just did more press releases overall.
I felt like it was a good year! Anything else stand out to you? Feel free to let me and my readers know by commenting on this post.
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* I am linking to the same thing at the regular Amazon site, and at AmazonSmile. When you shop at AmazonSmile, half a percent of your purchase price on eligible items goes to a non-profit you choose. It will feel just like shopping at Amazon: you’ll be using your same account. The one thing for you that is different is that you pick a non-profit the first time you go (which you can change whenever you want)…and the good feeling you’ll get.
Shop ’til you help! 🙂